Category: Customer Data Platform

Generative and Predictive AI Will Support Deeper Personalization and Efficiencies
Sherril Hanson, Senior Analyst at The Futurum Group breaks down Twilio’s raft of CustomerAI-related product announcements centered on generative and predictive artificial intelligence.
Twilio Surpasses Revenue and Profit Targets as the Company Continues its Focus on Efficient Growth
Daniel Newman and Sherril Hanson of The Futurum Group break down Twilio’s Q2 2023 earnings, which saw the company surpassing both revenue and profit targets.
Partners Include Styli, Shiseido Americas, Nibav Home Lifts, Sourcewell, and Sweaty Betty
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition, he examines initiatives from CX providers Freshworks, Amperity, Salesforce, Mitel, and mParticle.
Amazon Sagemaker and Twilio Segment’s Customer Data Platform Work Together for Personalized CX
Sherril Hanson, Senior Analyst at The Futurum Group explores the recently expanded partnership between Twilio and AWS that promises to offer predictive insights for more personalized experiences.
The Employee Engagement Platform Offers an AI-Powered Solution for People Analytics, Performance, and Wellbeing
Sherril Hanson, Senior Analyst at The Futurum Group covers Rison Software’s announcement that its cloud-based employee engagement platform, VirtIX 360° is now available on the Microsoft Appsource platform.
Capabilities Driving More Efficiency and Relevant Insights to Sales Professionals
Keith Kirkpatrick, Research Director at The Futurum Group covers Microsoft’s announcements of the general availability of Sales Copilot and new features in Dynamics 365 Customer Insights, and discusses how these features will help Microsoft in a highly competitive market for AI-infused software.
Sherril Hanson, Senior Analyst at The Futurum Group, covers the launch of Verint’s Enterprise Experience Management and covers the aggressive roadmap for future capabilities.
Technology Pairs LLM and Customer Data to Provide Granular and Complete Customer Profiles
Case Study Provided by CDP Vendor ActionIQ Underscores Value of Partnership and Scalability
The Futurum Group’s Shelly Kramer reviews the recent announcement by SAP introducing generative AI into its cloud platform. The new tools are introduced as SAP Business AI, which is aimed to leverage AI to assist customers in various aspects of the sales and customer management process in some pretty exciting ways.
The Futurum Group’s Chief Analyst, Daniel Newman, shares his thoughts on IMB’s watsonx launch, a powerful new AI and data platform that brings advanced AI to enterprise clients and will allow organizations to scale with speed.
First Party Data and A CDP

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