Category: Customer Data Platform

This week at the Microsoft Business Applications Summit, a new integration between Customer Insights and Microsoft Advertising was announced
NVIDIA’s Omniverse Enterprise brings 3D Simulation, real-time collaboration, and a dose of storytelling to the chip-manufacturer’s portfolio. Futurum’s Fred McClimans and Ron Westfall break down NVIDIA’s Omniverse and how it has the potential to help manufacturing and design companies transform themselves into more efficient and safer organizations.
According to a new “State of the CDP” report from Treasure Data, CDPs are becoming a valuable member of the marketing team, but integration and adoption continue to present challenges as companies seek to better understand customers and deliver more personalized experiences.
A new Segment (Twilio) report looks into the impact that customer data platforms have had on digital transformation amidst the pandemic.
The customer data platform (CDP) space continues to gain momentum as big tech and emerging software companies continue to pour resources into giving greater insights into customers through real-time data optimization. Here are some of the latest happenings and what they mean for CDP.
This week during the company's CDP Week, Segment announced a slate of new features and capabilities for its growing customer data platform.
This week Treasure Data announced a series of new product capabilities for its CDP called Treasure Insights improving customer value.
Twilio has announced its intent to complete the acquisition of one of the leading CDP companies, Segment, in a $3.2 billion all stock deal.
In this special episode of the Futurum Tech Podcast, The Interview Series, Daniel Newman welcomes Zendesk’s Shawna Wolverton, SVP of Product, and Sarah Reed, CX Leader/Event Creator. Together, they discussed the latest trends in customer experience, what customer experience leaders should think about for years ahead, and more.
In this episode of the Futurum Tech Podcast, fellow analyst Fred McClimans and I took a quick run through our recently published research report done in partnership with SAS, Experience 2030: The Future of Customer Experience is Now. We also talked about Russian hackers, China’s crackdown on deepfakes and fake news, employees who want to get Away from the trendy DTC luggage company, TikTok’s speedy settlement of the lawsuit on children’s data, and Toys ‘R Us and the brand’s new non-store store that may or not be kind of creepy. Join us for a listen, and if you’ve not yet hit the ‘subscribe’ button do, you won’t be sorry.

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