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Category: CRM

Agentic AI Platforms Powering the Next Era of Work for Enterprise Executive Summary
Dion Hinchcliffe
Dion Hinchcliffe & Nick Patience

Agentic AI Platforms Powering the Next Era of Work for Enterprise – Executive Summary

In our latest Executive Summary, Agentic AI Platforms Powering the Next Era of Work for Enterprise, we share a sample of the findings from our broader study, “Market Overview of Agentic AI Platforms in the Enterprise for 2025,” published exclusively for Futurum Intelligence Subscribers as an example of the deeper insights available to Subscribers to our Futurum Intelligence Service.
Salesforce Q4 FY 2025 Results Deliver Strong AI Growth, but FY 2026 Outlook Disappoints
Keith Kirkpatrick

Salesforce Q4 FY 2025 Results Deliver Strong AI Growth, but FY 2026 Outlook Disappoints

Despite a Record RPO of $63.4 Billion and 11% YoY Growth, Salesforce’s FY 2026 Revenue Forecast Signals Slower-Than-Expected AI Adoption and Near-Term Subscription Headwinds
Keith Kirkpatrick, Research Director at The Futurum Group, analyzes Salesforce’s Q4 FY 2025 earnings, highlighting AI growth, margin expansion, and concerns over muted FY 2026 guidance.
Will SugarCRM’s Focus on Manufacturing, Wholesaling, and Distribution Resonate?
Keith Kirkpatrick

Will SugarCRM’s Focus on Manufacturing, Wholesaling, and Distribution Resonate?

At the Company’s 2025 Analyst Day, New CEO David Roberts Revealed the Company’s Strategy for Positioning SugarCRM as the Vendor of Choice for Mid-Market Manufacturers, Wholesalers, and Distributors
Keith Kirkpatrick, Research Director at The Futurum Group shares his review and insights gleaned from SugarCRM’s 2025 Analyst Day, where the company laid out its new strategy, customer focus, GTM, and generative AI approach.
AI Agent and Hybrid Architecture: What It Means for Software Development
Mitch Ashley
Mitch Ashley

AI Agent and Hybrid Architecture: What It Means for Software Development

Microsoft CEO Satya Nadella Predicts Business Applications Will Be Created With AI Agents
Mitch Ashley, VP and Practice Lead, DevOps and AppDev at The Futurum Group, explores how AI agents are set to redefine SaaS by automating workflows, enhancing efficiency, and reshaping enterprise software architecture.
Agentic AI in Enterprise and the Future of SaaS
Six Five Media
Daniel Newman & Six Five Media

Agentforce 2.0 and the Future of SaaS – A Recap from The Six Five Webcast

Daniel Newman and Patrick Moorhead share insights on how agentic AI, showcased in Salesforce’s Agentforce 2.0, redefines enterprise workflows and how AI agents enhance operational efficiency while addressing data integration and security challenges.
Why Companies Need AI Now, Powered by Salesforce
Keith Kirkpatrick

Why Companies Need AI Now, Powered by Salesforce

In our latest research brief completed in partnership with Salesforce, Why Companies Need AI Now, Powered by Salesforce, we discuss how AI agents can improve efficiency, productivity, and precision across industries, and drive better customer experiences through human-assisted, automated workflows, and agentic workflows.
Redefining AI Agent Lifecycle Management with Agentforce Testing Center
Keith Kirkpatrick

Redefining AI Agent Lifecycle Management with Agentforce Testing Center

Enabling Enterprises to Confidently Test, Deploy, and Refine AI Agents at Scale With Innovative Tools and Secure Environments
Keith Kirkpatrick, Research Director at The Futurum Group, discusses Salesforce’s Agentforce Testing Center, highlighting how its tools, such as secure sandboxes, synthetic testing, and analytics, redefine AI agent lifecycle management.
Salesforce Q3 FY25: Agentforce Momentum, AI Advancements, and Strategic Insights
Keith Kirkpatrick

Salesforce Q3 FY25: Agentforce Momentum, AI Advancements, and Strategic Insights

Assessing Salesforce’s Financial Results, AI Innovations, and Strategic Developments for Q3 FY25
Keith Kirkpatrick, Research Director at The Futurum Group, discusses Salesforce's Q3 FY25 earnings. Key topics include the financial impact of its Agentforce AI platform, cRPO growth, strategic acquisitions, and the competitive implications of industry talent shifts.
Salesforce Dreamforce: Clippy’s Revenge or AI DiWhy?
Daniel Newman

Salesforce Dreamforce: Clippy’s Revenge or AI DiWhy?

The Six Five team discusses Salesforce Dreamforce: Clippy’s Revenge or AI DiWhy?
Futurum Predicts Revenue for Enterprise Applications Vendors in State of the Market Report Enterprise Software (Core Business Apps), 2024
Dion Hinchcliffe
Dion Hinchcliffe

Futurum Predicts Revenue for Enterprise Applications Vendors in State of the Market Report: Enterprise Software (Core Business Apps), 2024

The need for scalable, cloud-based enterprise applications has grown rapidly, driven by the demand for integrated platforms that unify different business areas – firmly establishing the top 5 enterprise application vendors in 2024.
The need for scalable, cloud-based enterprise applications has grown rapidly, driven by the demand for integrated platforms that unify different business areas - firmly establishing the top 5 enterprise application vendors in 2024.
Leveraging Intelligence to Maximize the Value of CRM Data
Keith Kirkpatrick

Leveraging Intelligence to Maximize the Value of CRM Data

In our latest Research Brief, Leveraging Intelligence to Maximize the Value of CRM Data, completed in partnership with SugarCRM, we discuss how AI can be harnessed to deliver real-world benefits quickly through intelligent summarization and cover how SugarCRM is making this capability within its customer relationship management offering.
Salesforce Q2 FY25 Financials Exceed Expectations
Daniel Newman & Keith Kirkpatrick

Salesforce Q2 FY25 Financials Exceed Expectations

AI and Cloud Innovations Leading the Way Forward
The Futurum Group’s Daniel Newman and Keith Kirkpatrick share their insights on Salesforce's Q2 FY25 financial performance, highlighting the company's AI advancements, strong revenue growth, and cloud expansions that drove market-leading results.
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