Category: Contact Center

Supervisor Workspace, Enhanced Analytics, and Improved Customer Journey Mapping are Among the Updates
Sherril Hanson, Senior Analyst at The Futurum Group, covers and assesses the 8x8 announcement of several new enhancements to its 8x8 xCaas platform, particularly those related to its contact center solution.
Service Management Vendor Also Announces New AI-Embedded SKUs for ITSM, CSM, and HRSD Offerings
Keith Kirkpatrick, Research Director at The Futurum Group shares his insights into ServiceNow’s AI product strategy, covering the announcement of two new generative AI tools for the Now Platform, as well as the forthcoming generative AI-infused premium SKUs to enhance its ISTM, CSM, and HRSD offerings.
New Program Combines an AI Front End, Development and Compute Resources, and AI Transformation Services
Keith Kirkpatrick, Research Director at The Futurum Group covers the announcement of AI Lighthouse, a program launched by ServiceNow, Nvidia, and Accenture, to help clients quickly develop and scale generative AI, and ponders whether this offering could be viewed as a “generative-AI-in-a-box” offering, albeit a complex and customizable one.
ElevateAI’s 1K Every Day and Enlighten Actions Industry Benchmarks Are Launched
Sherril Hanson, Senior Analyst at The Futurum Group shares her insights on two new AI-related announcements from NICE. One initiative will help broaden the usage of Elevate AI by offering 1,000 free transcriptions and CX insights daily and the other provides access to benchmarking data.
Dynamics 3Enterprise and Premium Customers Can Access Copilot Within Their Existing Licenses
Keith Kirkpatrick, Research Director at The Futurum Group shares his insights into Microsoft’s decision to provide Copilot GPT features within the license terms of its Enterprise and Premium versions of the Dynamics 365 family of products, and discusses the benefits and challenges for the company and its customers.
Knowledge Automation and Enhanced Digital Capabilities Integrations Are Offered
Sherril Hanson, Senior Analyst at The Futurum Group, reviews the latest partnership announcement from eGain, an integration with Talkdesk that will offer knowledge and digital capabilities to support agent productivity and workflow and provide a better customer experience.
Balto Leverages Data From Its Own Guided Calls to Find Objection and Soft Skills Trends
Sherril Hanson, Senior Analyst at The Futurum Group shares her insights into Balto’s Real-Time Index, launched in 2022 by the company’s Conversation Excellence Lab. The index takes in data from Balto’s 200 million plus guided calls and turns it into actionable insights.
Partnership Between Twilio and Frame AI Helps Deliver Insights and Recommendations to Inform Critical Decisions
Keith Kirkpatrick, Research Director at The Futurum Group covers Twilio’s partnership with Frame AI, and discusses the continuing value being derived from non-generative AI technology, including NLP, NLG, and analytics-based AI.
Results From a Stanford/MIT Study Indicate Greater ROI From Generative AI When Workers’ Experience Level Is Low
Keith Kirkpatrick, Research Director at The Futurum Group, covers the results of an MIT Sloan/Stanford University study that found generative AI is most helpful to less-skilled contact center workers, and discusses whether applying generative AI tools to more complex data sets will enable more skilled workers to see similar benefits of the technology.
Keith Kirkpatrick, Research Director at The Futurum Group, covers Cisco’s announcement that Webex Contact Center for Government has gained FedRAMP authorization, and highlights the value of non-federal government agencies selecting software that has also gone through the FedRAMP authorization program.
Organizations Must Weigh Responsiveness and Convenience Against the Potential for Agent Distractions
Assessing the Use of Contact Center Agents to Serve as Truth Arbiters for Generative AI

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