Our newest research report, done in partnership with SAP, takes a deep dive into the trends, practices, challenges, and behaviors relating to the digital buying of enterprise software solutions. We surveyed 1,000 global decision-makers, enterprise software buyers, and IT leaders to see what matters most to them, as well as the challenges and frustrations they face. If you’re the in the business of selling software understanding customer preferences is, well, a pretty important part of your ability to be successful. Put 2019 Digital Buyers’ Journey: Trends, Challenges, and Predictions on your must-read list.
