The Futurum Group VP & Practice Leader Steven Dickens offers his take on the latest news from Splunk. Splunk recently announced significant updates and a strategic shift toward AI during its annual user conference, .conf23. The innovations introduced include Splunk Attack Analyzer, a threat analysis tool powered by machine learning, and the integration of Splunk Observability Cloud and Splunk Cloud Platform to provide a unified view of customer-facing systems. Additionally, Splunk is entering the hardware market with Splunk Edge Hub, enabling organizations to gain valuable insights from diverse industries through advanced analytics and data-driven solutions. These developments are aimed at enhancing security operations, improving customer experiences, and providing greater visibility across hybrid cloud environments.