Category: AR/VR

While Meta and Microsoft may be garnering many headlines, NVIDIA has come out at the GTC event with a compelling case that the company will be a critical contributor to the Omniverse. Futurum's principal analyst Daniel Newman dives into their announcements.
For this vignette of a recent episode of the Futurum Tech Webcast, Part of the 5G Factor series, analysts Ron Westfall and Shelly Kramer examine the cutting edge 5G capabilities that T-Mobile is showcasing at T-Mobile Park, home to Major League Baseball’s Seattle Mariners and why 5G-powered Augmented Reality (AR) experiences and 5G Mixed Reality (XR) application are ready to deliver immersive and interactive sports venue experiences.
In an attempt to distance itself from negative publicity while putting in place a new corporate structure better suited for the future, Facebook has rebranded and restructured itself into a new parent company, Meta, and a suite of individuals brands. In this edition of the Futurum Tech Webcast, analysts Fred McClimans, Olivier Blanchard, Ron Westfall and Steven Dickens take a look at what this means for the future of Meta’s Metaverse.
Futurum’s Steven Dickens provides his take on IBM’s continued support of the Wimbledon tennis championships. IBM is delivering AI-driven enriched fan experiences delivered through IBM Watson and hybrid cloud services to engage new and existing tennis fans globally.
From consumer CX to industrial applications, from creating more immersive experiences to bringing accessibility to people with disabilities, the Mudra Band was one of the highlights of this year’s virtual CES show for Futurum’s Fred McClimans. He writes, “I think this tech has tremendous potential and expect it to play a significant role in our daily lives, perhaps sooner than many might have anticipated.”
While the explosive growth of Amazon has led to some fairly strong predictions of the demise of retail, you would never have known by walking the halls of New York’s Javitz Center during NRF 2020 this past week. Exploring the biggest trends from NRF 2020.
The New Year is upon us and with a new year comes another edition of CES. What will be some of the biggest themes of CES 2020? An in depth look to the trends that will shape CES 2020.
AR and VR are converging into a new generation of immersive experience called Extended Reality: Exploring the tech and Qualcomm's leadership in the market.

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