Salesforce Announces Updates to the Einstein 1 Platform

Salesforce Announces Updates to the Einstein 1 Platform

The Futurum Group’s Keith Kirkpatrick and Mark Beccue cover Salesforce’s updates to the Einstein 1 platform, focusing on the increased capabilities provided to Salesforce users and how this offering sits within the larger AI ecosystem.

Enterprising Insights: Episode 6 – SaaS Pricing Trends

Enterprising Insights: Episode 6 – SaaS Pricing Trends

In this episode of Enterprising Insights, The Futurum Group Research Directors Keith Kirkpatrick and Mark Beccue address SaaS pricing trends within the enterprise application market, and discuss the impact AI has and will have on pricing models in the future.

Amdocs Delivers a Telecom-Focused Autonomous Retail Store

Amdocs Delivers a Telecom-Focused Autonomous Retail Store

Keith Kirkpatrick, Research Director at The Futurum Group, covers Amdocs’ launch of a telco-focused retail store, highlighting how existing, non-invasive tracking technology can be used to create seamless and friction-free autonomous experiences.

Delivering Personalized Outreach via Dynamics 365 Customer Insights

Delivering Personalized Outreach via Dynamics 365 Customer Insights

In our latest Research Brief, Delivering Personalized Outreach via Dynamics 365 Customer Insights, completed in partnership with Microsoft, The Futurum Group covers demand drivers for greater personalization and discusses the ways in which organizations must engage with customers to create personalized, curated journeys that meet their needs and exceed their expectations.

Enhancing Sales and Service Efficiency via Microsoft Sales Copilot

Enhancing Sales and Service Efficiency via Microsoft Sales Copilot

In our latest Research Brief, Enhancing Sales and Service Efficiency via Microsoft Sales Copilot, completed in partnership with Microsoft, The Futurum Group discusses Microsoft Sales Copilot, designed to allow the automated generation of content, the surfacing of insights, and the creation of recommended actions, all without switching applications or interrupting a typical workflow.

Artificial Intelligence (AI) in the Enterprise – Decision Maker IQ Survey Dashboard

TTEC Launches Two AI Solutions

This study seeks to uncover the current state, vendor & product preferences (e.g., NPS/sentiment/brand satisfaction), and near-term (12 months) buying plans for Artificial Intelligence (AI) within the Enterprise. There are 159 vendors rated by our decision maker panel in this survey. This survey was conducted in Q4 2023 and will be updated every six months (next publication targeted for Q3 2024). Assumptions: Enterprises are either outsourcing AI or they are building in-house capabilities and expertise. Method: Online Survey.

Timeframe: October 2024 was fielded in Q4 2023 between the week of September 25th and October 2nd, 2023.

Line of Questioning (LOQ): Created and vetted by two expert Futurum Group AI analysts and a survey specialist.

Responses: Reviewed and qualified by two expert Futurum Group AI analysts and a survey specialist.

N = 1,009 (sample size).
Geography – United States, Canada, United Kingdom, Germany, France (translated for local language and spend offered in local currency – USD, GBP, EURO).

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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