Delivering Personalized Outreach via Dynamics 365 Customer Insights

In our latest Research Brief, Delivering Personalized Outreach via Dynamics 365 Customer Insights, completed in partnership with Microsoft, The Futurum Group covers demand drivers for greater personalization and discusses the ways in which organizations must engage with customers to create personalized, curated journeys that meet their needs and exceed their expectations.
Enhancing Sales and Service Efficiency via Microsoft Sales Copilot

In our latest Research Brief, Enhancing Sales and Service Efficiency via Microsoft Sales Copilot, completed in partnership with Microsoft, The Futurum Group discusses Microsoft Sales Copilot, designed to allow the automated generation of content, the surfacing of insights, and the creation of recommended actions, all without switching applications or interrupting a typical workflow.
Artificial Intelligence (AI) in the Enterprise – Decision Maker IQ Survey Dashboard

This study seeks to uncover the current state, vendor & product preferences (e.g., NPS/sentiment/brand satisfaction), and near-term (12 months) buying plans for Artificial Intelligence (AI) within the Enterprise. There are 159 vendors rated by our decision maker panel in this survey. This survey was conducted in Q4 2023 and will be updated every six months (next publication targeted for Q3 2024). Assumptions: Enterprises are either outsourcing AI or they are building in-house capabilities and expertise. Method: Online Survey.
Timeframe: October 2024 was fielded in Q4 2023 between the week of September 25th and October 2nd, 2023.
Line of Questioning (LOQ): Created and vetted by two expert Futurum Group AI analysts and a survey specialist.
Responses: Reviewed and qualified by two expert Futurum Group AI analysts and a survey specialist.
N = 1,009 (sample size).
Geography – United States, Canada, United Kingdom, Germany, France (translated for local language and spend offered in local currency – USD, GBP, EURO).
Salesforce Q3 FY 2024 Revenue Hits $8.72B, Up 11% Year-over-Year

Daniel Newman, CEO and Chief Analyst at The Futurum Group, and Keith Kirkpatrick, Research Director at The Futurum Group, cover Salesforce’s Q3 2024 earnings, and discuss the factors contributing to the company’s strong quarterly performance.
ServiceNow Announces Strategic Collaboration Agreement with AWS

Keith Kirkpatrick, Research Director at The Futurum Group, covers the agreement between ServiceNow and AWS to collaborate on domain-specific generative AI solutions and make ServiceNow’s offerings available in the AWS marketplace.
Remove Roadblocks from your S/4HANA Roadmap – Futurum Tech Webcast

In this episode of the Futurum Tech Webcast, Serrala’s Rob Jackson, Principal Solutions Architect, and Jason Boyer, Corestone Customer Success Officer, discuss best practices and steps for preparing for and migrating their data to SAP’s S/4HANA.
No More Navigating in the Dark: The Imperative for a Unified, Digital Employee File in Human Resources – Futurum Tech Webcast

Centric sales manager Philipp Robbes discusses the changing nature of HR departments and processes, the need for digitizing HR document processes, and outlines how Centric’s solutions can augment platforms such SAP SuccessFactors.
Adobe Unveils Project Sound Lift at Adobe MAX in Japan

Keith Kirkpatrick, Research Director at The Futurum Group, covers Adobe’s Project Sound Lift, a new technology in preview that provides more granular control over sound sources within recorded videos.
Acknowledging the Impact of Agent Experience on Customer Experience

In our latest Research Brief, Acknowledging the Impact of Agent Experience on Customer Experience, completed in partnership with Local Measure, we discuss the drivers of agent frustration and burnout, the benefits of implementation new technology such as AI to better support agents and enable greater automation, and the advantages provided by the use of a modern, cloud-based contact center solution that can integrate and activate technology that creates better experiences and outcomes for both agents and customers.
Driving Revenue, Customer Loyalty, and Retention via a Modern Contact Center

In our latest Research Brief, Driving Revenue, Customer Loyalty, and Retention via a Modern Contact Center, completed in partnership with Local Measure, we discuss the reasons why so many contact centers fail to deliver results, the need to support a modern customer journey and lifecycle, the use of modern tools and approaches to deliver CX efficiently, and how to convert positive agent experiences into increased customer satisfaction and loyalty.
Cisco Study Finds Only 14% of Global Organizations Are AI-Ready

Keith Kirkpatrick, Research Director at The Futurum Group, covers Cisco’s AI Readiness Index and delves into the factors that organizations must address prior to rolling out generative AI platforms, tools, and applications.
Consolidating Applications to Improve Efficiency, Leverage Technology Investments, and Tighten Security – Enterprising Insights, Episode 5

In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick covers tech stack sprawl, its causes and risk to the enterprise, and offerings from vendors to reduce or eliminate sprawl.
