The SaaS Vendor Provides Customers and Prospects With More Flexibility Around AI Agent Pricing, and Reaffirms Its Goal of Demonstrating the Value of AI to Its Customers
Keith Kirkpatrick, Research Director at Futurum, discusses Salesforce’s new pricing strategy, which incorporates a consumption-based component, and discuss the potential impact on its customers and competitors in the SaaS marketplace.
Keith Kirkpatrick, Research Director with Futurum, discusses ServiceNow’s Knowledge 2025 customer event and how the company’s products and services support its underlying strategy.
Zoho Launches Zoho Payments To Bring Native Payment Capabilities to US Businesses, Strengthening Operational Workflows and Boosting Financial Visibility
Keith Kirkpatrick, Research Director at Futurum, shares insights on Zoho Payments and how its in-house payment stack aims to reduce financial workflow friction and improve transaction success rates across business operations.
Zoho Adds Generative AI and Orchestration Tools to Its CX Platform, Expanding CRM Usage Beyond Sales Teams
Keith Kirkpatrick, Research Director at Futurum, shares insights on Zoho’s CRM for Everyone and how Zia-powered AI tools like Ask Zia are enabling prompt-based reports, workflows, and no-code customization for broader CRM adoption.
Keith Kirkpatrick, Research Director at Futurum, reveals findings from comprehensive enterprise applications research showing the demand for marketing automation solutions, amid growing use of AI.
Industry Analysts Get a Sneak Peak of the New Innovations That Are Being Deployed Within Oracle and NetSuite Products, With an Eye on Redefining the User Experience, Utilization of Data, and Agentic Workflows
Keith Kirkpatrick, Research Director with Futurum, covers the news from Oracle’s Applications + Industries Analyst Event, and discusses the impact on Oracle, NetSuite, and others vendors in the market.
New Tools Streamline ERP Tasks, Add Carbon Tracking, and Enhance Predictive Business Insights
Keith Kirkpatrick, Research Director at Futurum, provides his perspective on the news from Epicor Insights 2025, including agentic AI to streamline ERP workflows, carbon tracking in Kinetic, and expansion of predictive insights with Grow AI.
Demand Headwinds Impact Total Revenue, but OpenText Posts Strong FCF and Margin Performance
Keith Kirkpatrick and Daniel Newman examine OpenText’s Q3 FY 2025 results, highlighting cost discipline, progress on AI initiatives, and strategic product rollouts amid ongoing global demand uncertainty.
Azure Grew 33% YoY, Adding 16 Points From AI Services; The Operating Margin Expanded by 100 bps
Keith Kirkpatrick and Daniel Newman of The Futurum Group analyze Microsoft’s Q3 FY 2025 results, with Azure growth, expanding AI workloads, and broad enterprise traction driving stronger-than-expected performance across segments.
The Partnership Between a Digital Adoption Platform and a Consultancy Underscores the Need To Address People and Process Issues, Not Just Technology Challenges, When Undergoing a Digital Transformation
Keith Kirkpatrick, Research Director at The Futurum Group, discusses the partnership between digital adoption platform provider WalkMe and ABeam Consulting, highlighting the additional value created through the partnership.
Focus on Research, Data Analysis, Collaboration, and IT Governance in Microsoft 365 Copilot
Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights on Microsoft 365 Copilot Wave 2’s new AI agents and collaboration features that aim to expand AI’s role across enterprise workflows and boost operational productivity.
