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Author: Keith Kirkpatrick

Is Adobe’s AI-Powered CXO Suite the Future of Personalized Customer Experiences
Keith Kirkpatrick
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Is Adobe’s AI-Powered CXO Suite the Future of Personalized Customer Experiences?

Adobe Debuts GenStudio, LLM Optimizer, And Agent Orchestrator To Unify Creativity, AI, And Marketing Across Customer Touchpoints
Keith Kirkpatrick, Research Director at Futurum, shares insights on Adobe’s CXO tools - GenStudio, LLM Optimizer, Agent Orchestrator, and Firefly updates - designed to unify content creation and scale AI-driven personalization.
Will Voice Channel Enhancements Pave the Way for Better CX and EX?
Keith Kirkpatrick

Will Voice Channel Enhancements Pave the Way for Better CX and EX?

Keith Kirkpatrick, Research Director at Futurum, shares his insights around the use of AI-powered accent-neutralization technology and discusses the key vendors offering solutions and the technology’s impact on both CX and EX.
Will Salesforce Marketing Cloud Next Deliver Real Agentic Marketing
Keith Kirkpatrick
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Will Salesforce Marketing Cloud Next Deliver Real Agentic Marketing?

Salesforce Connections 2025 Introduced Marketing Cloud Next—an AI-Powered Platform That Streamlines Campaign Creation and Monitoring, Expands Agentforce for Automated Marketing Workflows, and Highlights Data Cloud Features Like Zero‑Copy Integration, Unified Customer Profiles, and AI Segmentation
Keith Kirkpatrick, Research Director at Futurum, covers the highlights from Salesforce Connections, including agentic AI in marketing, unified journeys through Marketing Cloud Next, real-time Data Cloud activation, and new retail bundles.
Adobe Q2 FY 2025 Earnings Top Estimates With 11% Revenue Growth
Keith Kirkpatrick & Daniel Newman
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Adobe Q2 FY 2025 Earnings Top Estimates With 11% Revenue Growth

Adobe Raises FY 2025 Revenue and EPS Targets Amid Continuing AI-Driven Momentum Across Segments
Keith Kirkpatrick and Daniel Newman at Futurum analyze Adobe’s Q2 FY 2025 results, highlighting AI-fueled user growth, Firefly adoption, strong RPO gains, and raised FY 2025 guidance despite AI-native competitive pressures.
Oracle Delivers Q4 FY 2025 Results With 27% Cloud Growth, RPO Hits $138 Billion
Keith Kirkpatrick & Daniel Newman
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Oracle Delivers Q4 FY 2025 Results With 27% Cloud Growth, RPO Hits $138 Billion

Oracle Posts Q4 Fy 2025 Revenue and EPS Beat as Cloud Demand Fuels Growth Acceleration
Keith Kirkpatrick and Daniel Newman at Futurum analyze Oracle’s Q4 FY 2025 earnings, highlighting strong cloud momentum, multicloud adoption, AI-driven demand, and aggressive capacity expansion, positioning Oracle for FY 2026 acceleration.
Microsoft Embraces the Development Community on the Path to Agentic AI
Mitch Ashley
Avatar photo
Mitch Ashley, Nick Patience & Keith Kirkpatrick
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Microsoft Embraces the Development Community on the Path to Agentic AI

At Microsoft Build 2025, AI Is Microsoft’s Future, and Developers Are at the Heart of the Agentic AI Revolution, Not Replaced by It
Analysts Mitch Ashley, Nick Patience, and Keith Kirkpatrick at Futurum share their insights on Microsoft Build 2025, revealing Microsoft's strategic pivot to agentic AI and its profound implications for the future of software development.
Scaling AI Responsibly with Pega: Driving Real Customer Results - Six Five On The Road
Keith Kirkpatrick

Scaling AI Responsibly with Pega: Driving Real Customer Results – Six Five On The Road

Tara DeZao and Peter van der Putten from Pega join Keith Kirkpatrick to discuss the future of AI and creating impactful customer experiences responsibly.
Pegasystems Focuses on App, Workflow, and Process Transformation at PegaWorld
Keith Kirkpatrick
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Pegasystems Focuses on App, Workflow, and Process Transformation at PegaWorld

Enhancements to the Pega Platform, Pega Blueprint, and AI Agents Are Also Designed To Help Organizations Modernize and Streamline Their Stack and Enable CX, Productivity, and Efficiency Gains Now and in the Future
Keith Kirkpatrick, Research Director with Futurum, shares his insights on the news from PegaWorld ‘25 and discusses the potential impact for other platform vendors operating in the market.
Efficiency and Productivity Improvements Drive Enterprise Software Investment
Keith Kirkpatrick

Efficiency and Productivity Improvements Drive Enterprise Software Investment

Keith Kirkpatrick, Research Director at Futurum, provides his take on the Futurum Research 2H 2025 Decision Makers Survey of 895 IT decision makers, focusing on spending levels and ROI priorities in 2025.
Salesforce Q1 FY 2026 Results Show AI Momentum and Strong RPO Growth
Keith Kirkpatrick & Daniel Newman
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Salesforce Q1 FY 2026 Results Show AI Momentum and Strong RPO Growth

AI-Driven Growth, Raised Revenue Guide, and 12% cRPO Uplift Highlight Salesforce’s Momentum
Keith Kirkpatrick and Daniel Newman at Futurum unpack Salesforce’s Q1 FY 2026 results, highlighting AI-led growth, Agentforce and Data Cloud traction, and why 60% of large deals now bundle AI and data subscriptions.
WalkMe Highlighted as Core Element of SAP’s Digital Transformation Strategy
Keith Kirkpatrick
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WalkMe Highlighted as Core Element of SAP’s Digital Transformation Strategy

Despite Its Strategy of Being Vendor-Agnostic, SAP Executives at Sapphire Highlighted the Important Role WalkMe Will Play in Driving SAP Customer Digital Transformations
Keith Kirkpatrick, Research Director with Futurum, shares his insights on SAP’s integration of WalkMe as part of the company’s core strategy for enabling digital transformation, and discusses the challenge it will raise for WalkMe.
Salesforce Signs Agreement to Acquire Data Management Vendor Informatica for $8 Billion
Brad Shimmin
Keith Kirkpatrick & Brad Shimmin
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Salesforce Signs Agreement to Acquire Data Management Vendor Informatica for $8 Billion

The Acquisition of a Data Management Vendor Reinforces Salesforce’s Strategy To Strengthen Its Connections With Core-Level Data and Insights
Futurum's Keith Kirkpatrick and Brad Shimmin share their insights on Salesforce’s planned acquisition of ERP vendor Informatica, and discuss the implications for the vendor and the SaaS market.
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