Keith Kirkpatrick, VP and Research Director at Futurum, covers Canva’s Simtheory and Ortto acquisitions, and discusses the impact on Canva and its competitors in the highly competitive enterprise content creation...
Keith Kirkpatrick, VP and Research Director at Futurum, examines Salesforce’s Slackbot enterprise update, expanding Slack into a unified work interface with AI skills, CRM, and orchestration capabilities....
Keith Kirkpatrick, VP & Research Director at Futurum, covers Zoho’s latest enhancements to content management within WorkDrive 6.0, and discusses what the company needs to do to ensure it is...
In our latest BEV Report, From Pipeline to Financial Impact: The Business Economic Value of SAP Sales Cloud, completed in partnership with SAP, Futurum Research examines how SAP Sales Cloud...
Keith Kirkpatrick, VP & Research Director at Futurum, discusses Microsoft’s Copilot Cowork in Frontier, and discusses the steps Microsoft will need to take to enable enterprise-grade usage by customers....
Keith Kirkpatrick, Research Director at Futurum, examines Microsoft Copilot integration within Power Platform and how agentic workflows and process mining reshape enterprise application execution and decision-making....
Brad Shimmin and Keith Kirkpatrick of Futurum explore Oracle's pivot to agentic plumbing. Oracle is embedding autonomous reasoning directly into Oracle AI Database 26ai to solve the enterprise data latency...
Keith Kirkpatrick, VP & Research Director at Futurum, covers the key announcements from X4, Qualtric’s annual conference, and discusses the implications for the company, its competitors, and the overall CX...
Keith Kirkpatrick, VP & Research Director at Futurum, covers Salesforce’s Agentforce Sales launch, and discusses the implications for customers, prospects, and other vendors in the market....
Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights into Twilio’s deal with the PGA of America, and discusses the potential benefits and challenges for Twilio as the...
Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on the launch of Avaya Nexus and discusses the implications for prospects, customers, and the CCaaS market....
Keith Kirkpatrick, VP & Research Director at Futurum, covers the launch of next-generation SAP Ariba, which embeds AI natively within procurement, leveraging SAP’s unmatched troves of workflow and process data....
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