Adobe expands Experience Manager with a brand visibility solution for AI-driven customer engagement, positioning itself against Salesforce, Oracle, and SAP as generative AI becomes enterprises' primary discovery channel....
Adobe launches CX Enterprise Coworker, an agentic AI platform orchestrating customer experience workflows across siloed systems, positioning itself against legacy CX suites and AI-native competitors....
Keith Kirkpatrick, VP and Research Director at Futurum, explains the core factors that are driving the evolution of the increasingly agentic-focused sales, marketing, and service platforms market....
Keith Kirkpatrick, VP & Research Director at The Futurum Group covers the news from Canva Create 2026, particularly the announcement of Canva AI 2.0, and discusses the key issues buyers...
Keith Kirkpatrick, VP & Research Director at Futurum, covers Adobe’s announcement of a new creative agent and enhanced Firefly features and capabilities, and discusses the impact on Adobe and its...
HubSpot's new AI agents and agentic capabilities position it as a credible challenger to Salesforce and Microsoft, capturing enterprise demand for AI-powered task automation....
Adobe redesigned Stock for enterprises with smarter search and integrations, raising questions about whether better discovery delivers real business value amid AI-driven commoditization....
Despite record AI spending, enterprises lose 51 workdays per employee yearly to technology friction due to inadequate training, undermining ROI and requiring robust user enablement for platform-first strategies to succeed....
Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on the battle to control the agent orchestration layer, and discusses the key aspects that concern enterprise buyers as...
Keith Kirkpatrick, Research Director at Futurum, examines ServiceNow AI platform strategy, including Context Engine and developer tools, and highlights trade-offs around control, cost visibility, and enterprise dependence....
Oracle launches Fusion Agentic Applications with autonomous AI agents in enterprise platforms. Research shows 38.8% of enterprise buyers now expect GenAI delivery via agents, signaling a fundamental shift in how...
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