Despite record AI spending, enterprises lose 51 workdays per employee yearly to technology friction due to inadequate training, undermining ROI and requiring robust user enablement for platform-first strategies to succeed....
Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on the battle to control the agent orchestration layer, and discusses the key aspects that concern enterprise buyers as...
Keith Kirkpatrick, Research Director at Futurum, examines ServiceNow AI platform strategy, including Context Engine and developer tools, and highlights trade-offs around control, cost visibility, and enterprise dependence....
Oracle launches Fusion Agentic Applications with autonomous AI agents in enterprise platforms. Research shows 38.8% of enterprise buyers now expect GenAI delivery via agents, signaling a fundamental shift in how...
Futurum’s Keith Kirkpatrick finds enterprise buyers prefer consumption-based pricing for GenAI at 42.9%, while rejecting it for core software, a pricing bifurcation reshaping vendor strategy among 830 IT decision-makers....
Keith Kirkpatrick, VP and Research Director at Futurum, covers Canva’s Simtheory and Ortto acquisitions, and discusses the impact on Canva and its competitors in the highly competitive enterprise content creation...
Keith Kirkpatrick, VP and Research Director at Futurum, examines Salesforce’s Slackbot enterprise update, expanding Slack into a unified work interface with AI skills, CRM, and orchestration capabilities....
Keith Kirkpatrick, VP & Research Director at Futurum, covers Zoho’s latest enhancements to content management within WorkDrive 6.0, and discusses what the company needs to do to ensure it is...
In our latest BEV Report, From Pipeline to Financial Impact: The Business Economic Value of SAP Sales Cloud, completed in partnership with SAP, Futurum Research examines how SAP Sales Cloud...
Keith Kirkpatrick, VP & Research Director at Futurum, discusses Microsoft’s Copilot Cowork in Frontier, and discusses the steps Microsoft will need to take to enable enterprise-grade usage by customers....
Keith Kirkpatrick, Research Director at Futurum, examines Microsoft Copilot integration within Power Platform and how agentic workflows and process mining reshape enterprise application execution and decision-making....
Brad Shimmin and Keith Kirkpatrick of Futurum explore Oracle's pivot to agentic plumbing. Oracle is embedding autonomous reasoning directly into Oracle AI Database 26ai to solve the enterprise data latency...
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