Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights into Twilio’s deal with the PGA of America, and discusses the potential benefits and challenges for Twilio as the...
Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on the launch of Avaya Nexus and discusses the implications for prospects, customers, and the CCaaS market....
Keith Kirkpatrick, VP & Research Director at Futurum, covers the launch of next-generation SAP Ariba, which embeds AI natively within procurement, leveraging SAP’s unmatched troves of workflow and process data....
Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights into Workday’s announcement of Sana, its conversational AI suite designed to unify workflows by embedding AI agents natively within...
Futurum’s Keith Kirkpatrick reveals agentic AI surged 31.5% year-over-year as the fastest-growing enterprise technology priority among 830 IT decision-makers, with combined top-two rankings reaching 39.3%....
Keith Kirkpatrick, VP & Research Director with Futurum, covers Enterprise Connect 2026, and shares his insights on the evolution of the CX market and its impact on CCaaS vendors....
Keith Kirkpatrick, VP and Research Director at Futurum, covers Salesforce’s introduction of agentic work units (AWUs), and shares his insights on how this ties into the larger trend of outcomes...
Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on Salesforce Contact Center offering, and discusses the impact for customers and Salesforce’s competitors in the CCaaS and enterprise...
Keith Kirkpatrick, VP & Research Director at Futurum, covers Zendesk's proposed acquisition of Forethought, and discusses its impact on Zendesk’s Resolution Platform, outcome-based pricing models, and other SaaS competitors offering...
Futurum analysts Keith Kirkpatrick and Fernando Montenegro share their insights on Microsoft’s Frontier Suite, and discuss the implications for both enterprise buyers and the company’s competitors....
Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights into SAP’s renewed multi-tiered Services and Support Portfolio, and assesses the risks to SAP and the impact on the...
Keith Kirkpatrick and Brad Shimmin of Futurum cover Salesforce’s pricing and packaging changes for Data 360, and discuss the implications for the company and the overall data platform market....
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