Brad Shimmin and Keith Kirkpatrick of Futurum explore Oracle's pivot to agentic plumbing. Oracle is embedding autonomous reasoning directly into Oracle AI Database 26ai to solve the enterprise data latency...
Keith Kirkpatrick, VP & Research Director at Futurum, covers the key announcements from X4, Qualtric’s annual conference, and discusses the implications for the company, its competitors, and the overall CX...
Keith Kirkpatrick, VP & Research Director at Futurum, covers Salesforce’s Agentforce Sales launch, and discusses the implications for customers, prospects, and other vendors in the market....
Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights into Twilio’s deal with the PGA of America, and discusses the potential benefits and challenges for Twilio as the...
Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on the launch of Avaya Nexus and discusses the implications for prospects, customers, and the CCaaS market....
Keith Kirkpatrick, VP & Research Director at Futurum, covers the launch of next-generation SAP Ariba, which embeds AI natively within procurement, leveraging SAP’s unmatched troves of workflow and process data....
Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights into Workday’s announcement of Sana, its conversational AI suite designed to unify workflows by embedding AI agents natively within...
Futurum’s Keith Kirkpatrick reveals agentic AI surged 31.5% year-over-year as the fastest-growing enterprise technology priority among 830 IT decision-makers, with combined top-two rankings reaching 39.3%....
Keith Kirkpatrick, VP & Research Director with Futurum, covers Enterprise Connect 2026, and shares his insights on the evolution of the CX market and its impact on CCaaS vendors....
Keith Kirkpatrick, VP and Research Director at Futurum, covers Salesforce’s introduction of agentic work units (AWUs), and shares his insights on how this ties into the larger trend of outcomes...
Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on Salesforce Contact Center offering, and discusses the impact for customers and Salesforce’s competitors in the CCaaS and enterprise...
Keith Kirkpatrick, VP & Research Director at Futurum, covers Zendesk's proposed acquisition of Forethought, and discusses its impact on Zendesk’s Resolution Platform, outcome-based pricing models, and other SaaS competitors offering...
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