Keith Kirkpatrick

Research Director, Enterprise Software & Digital Workflows

Keith Kirkpatrick is a Research Director, Enterprise Software & Digital Workflows with The Futurum Group. His coverage area encompasses enterprise applications, platforms, and tools, and the technologies and tools that underpin them, including artificial intelligence, automation, and integration technologies. He has more than 25 years of experience in research, marketing, and consulting-based fields, and is frequently sought out by the vendor community and trade media for his insights and commentary.

Recent Insights, NEWS & RESEARCH:

June 18, 2025

Keith Kirkpatrick

Market Coverage, News

Is Adobe’s AI-Powered CXO Suite the Future of Personalized Customer Experiences?

Adobe Debuts GenStudio, LLM Optimizer, And Agent Orchestrator To Unify Creativity, AI, And Marketing Across Customer Touchpoints

Keith Kirkpatrick, Research Director at Futurum, shares insights on Adobe’s CXO tools - GenStudio, LLM Optimizer, Agent Orchestrator, and Firefly updates - designed to unify content creation and scale AI-driven personalization.

AI Platforms, Ecosystems, Channels, & Marketplaces, Enterprise Software, & Digital Workflows

June 16, 2025

Keith Kirkpatrick

Will Voice Channel Enhancements Pave the Way for Better CX and EX?

Keith Kirkpatrick, Research Director at Futurum, shares his insights around the use of AI-powered accent-neutralization technology and discusses the key vendors offering solutions and the technology’s impact on both CX and EX.

Enterprise Software, & Digital Workflows

June 16, 2025

Keith Kirkpatrick

Events, Market Coverage

Will Salesforce Marketing Cloud Next Deliver Real Agentic Marketing?

Salesforce Connections 2025 Introduced Marketing Cloud Next—an AI-Powered Platform That Streamlines Campaign Creation and Monitoring, Expands Agentforce for Automated Marketing Workflows, and Highlights Data Cloud Features Like Zero‑Copy Integration, Unified Customer Profiles, and AI Segmentation

Keith Kirkpatrick, Research Director at Futurum, covers the highlights from Salesforce Connections, including agentic AI in marketing, unified journeys through Marketing Cloud Next, real-time Data Cloud activation, and new retail bundles.

Enterprise Software, & Digital Workflows

June 13, 2025

Keith Kirkpatrick & Daniel Newman

Earnings, Market Coverage

Adobe Q2 FY 2025 Earnings Top Estimates With 11% Revenue Growth

Adobe Raises FY 2025 Revenue and EPS Targets Amid Continuing AI-Driven Momentum Across Segments

Keith Kirkpatrick and Daniel Newman at Futurum analyze Adobe’s Q2 FY 2025 results, highlighting AI-fueled user growth, Firefly adoption, strong RPO gains, and raised FY 2025 guidance despite AI-native competitive pressures.

AI Platforms, Data Intelligence, Analytics, & Infrastructure, Ecosystems, Channels, & Marketplaces, Enterprise Software, & Digital Workflows

June 12, 2025

Keith Kirkpatrick & Daniel Newman

Earnings, Market Coverage

Oracle Delivers Q4 FY 2025 Results With 27% Cloud Growth, RPO Hits $138 Billion

Oracle Posts Q4 Fy 2025 Revenue and EPS Beat as Cloud Demand Fuels Growth Acceleration

Keith Kirkpatrick and Daniel Newman at Futurum analyze Oracle’s Q4 FY 2025 earnings, highlighting strong cloud momentum, multicloud adoption, AI-driven demand, and aggressive capacity expansion, positioning Oracle for FY 2026 acceleration.

AI Platforms, Data Intelligence, Analytics, & Infrastructure, Enterprise Software, & Digital Workflows, Hybrid Cloud, Infrastructure, and Operations

June 5, 2025

Keith Kirkpatrick

Six Five Webcast

Scaling AI Responsibly with Pega: Driving Real Customer Results – Six Five On The Road

Tara DeZao and Peter van der Putten from Pega join Keith Kirkpatrick to discuss the future of AI and creating impactful customer experiences responsibly.

AI Platforms, Data Intelligence, Analytics, & Infrastructure, Enterprise Software, & Digital Workflows

The Futurum Group

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