David Nicholson is Chief Technology Advisor at The Futurum Group, a host and contributor for Six Five Media, and an Instructor and Success Coach at Wharton’s CTO and Digital Transformation academies, out of the University of Pennsylvania’s Wharton School of Business’s Arresty Institute for Executive Education.
David interprets the world of Information Technology from the perspective of a Chief Technology Officer mindset, answering the question, “How is the latest technology best leveraged in service of an organization’s mission?” This is the subject of much of his advisory work with clients, as well as his academic focus.
Prior to joining The Futurum Group, David held technical leadership positions at EMC, Oracle, and Dell. He is also the founder of DNA Consulting, providing actionable insights to a wide variety of clients seeking to better understand the intersection of technology and business.
The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.
Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.
To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.
And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.
We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.
If any of this is useful, I would love to talk.
VP, Custom Research · The Futurum Group
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