Alex Smith

Vice President & Practice Lead, Channels & Go-to-Market

Alex Smith is Vice President & Practice Lead, Channels & Go-to-Market at the Futurum Group. He is responsible for establishing and maintaining the Channels Research program as part of the overall Futurum GTM and Channels Practice. This includes overseeing the channel data rollout in the Futurum Intelligence Platform, primary research activities such as research boards and surveys, delivering thought-leading research reports, and advising clients on their indirect go-to-market strategies. Alex also supports the overall operations of the Futurum Research Business Unit, including P&L segmentation, sales & marketing alignment, and budget planning.

Prior to joining Futurum, Alex was VP of Channels & Enterprise Research at Canalys where he led a multi-million dollar research organization with more than 20 analysts. He played an integral role in helping the Canalys research organization migrate into Omdia after having been acquired in 2023. He is an accomplished research leader, as well as an expert in indirect go-to-market strategies. He has delivered numerous keynotes at partner-facing conferences.

Alex is based in Portland, Oregon but has lived in numerous places including California, Canada, Saudi Arabia, Thailand, and the UK. He has a Bachelor in Commerce and Finance Major from Dalhousie University, Halifax Canada.

Recent Insights, NEWS & RESEARCH:

Alex Smith, VP Channels Research at Futurum shares his insights on how partner organizations are deploying AI to drive efficiency in their operations and yield better overall partnering outcomes.
What Were the Key Learnings and Observations From Dell Tech World 2025?
Alex Smith, Krista Case, and Olivier Blanchard from Futurum share their insights on the key themes and announcements from the latest Dell Tech World.
Alex Smith, VP Channels Research at Futurum, shares his insights on what ISVs need to do to develop a successful cloud marketplace strategy.
Based on the Most Recent Announcements Regarding Tariffs, an Overview of Which Sectors and Vendors Will Be Most Impacted
Alex Smith, VP Channels Research at The Futurum Group, shares his insights on how tariffs impact different technology sectors and vendors. It will explore how the industry is looking to respond, and what potential tariffs are still to come.
Alex Smith, VP Channels & Tiffani Bova, Chief Research Officer at The Futurum Group, share their insights on the latest Futurum Partner Ecosystem Survey.
Alex Smith, VP of Channels & Go-to-Market at The Futurum Group, shares his insights on what drives channel partner consolidation in the industry. He explores notable acquisitions in 2024 and highlights key themes that emerged from all the major activities.

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