Enterprises today face rising expectations for speed, accuracy, and continuous improvement across finance, supply chain, HR, and IT operations. Meeting these demands requires AI that is grounded in trusted data, governed with enterprise-grade controls, and designed to operate inside existing business processes—not outside them. SAP’s embedded AI capabilities, combined with data accessibility, orchestration, and guardrail-centric governance, empower organizations to improve decision quality, reduce operational friction, and enable predictive, proactive workflows at scale.
In our latest market report report, Unlocking Enterprise Value: The Real-World Benefits and ROI of SAP’s Embedded Business AI, completed in partnership with SAP, Futurum Research examines how embedded AI is transforming enterprise operations today. Drawing on real-world case studies—from manufacturing to healthcare to professional services—this research highlights how organizations are realizing tangible business outcomes using AI built natively into SAP applications.
In this report, you will learn:
- How AI is shifting from point solutions to enterprise orchestration
- The role of clean, accessible, well-governed data in enabling high-fidelity AI outcomes
- How SAP’s embedded AI architecture (Joule, AI Core, data pipelines, and governance) supports responsible, reliable innovation
- Real-world customer stories demonstrating productivity gains, financial optimization, cost reductions, and improved decision quality
- How organizations can identify high-value workflows and scale AI responsibly with measurable KPIs
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Author Information
Keith Kirkpatrick is Research Director, Enterprise Software & Digital Workflows for The Futurum Group. Keith has over 25 years of experience in research, marketing, and consulting-based fields.
He has authored in-depth reports and market forecast studies covering artificial intelligence, biometrics, data analytics, robotics, high performance computing, and quantum computing, with a specific focus on the use of these technologies within large enterprise organizations and SMBs. He has also established strong working relationships with the international technology vendor community and is a frequent speaker at industry conferences and events.
In his career as a financial and technology journalist he has written for national and trade publications, including BusinessWeek, CNBC.com, Investment Dealers’ Digest, The Red Herring, The Communications of the ACM, and Mobile Computing & Communications, among others.
He is a member of the Association of Independent Information Professionals (AIIP).
Keith holds dual Bachelor of Arts degrees in Magazine Journalism and Sociology from Syracuse University.
Don is the Research Director of the Business Economic Value service at The Futurum Group. He guides end-to-end engagements, from designing financial models and conducting research to delivering client-ready BEV deliverables.
Before joining Futurum, Don held senior leadership roles at HFS Research and IDC, where he built and scaled consulting programs, led TEV engagements, and provided strategic advisory council to Fortune 500 clients. With over twenty-five years of experience in consulting, market research, and business impact analysis, he has helped organizations address complex business challenges by translating data-driven insights into actionable strategies.
Don holds an MBA specializing in Market Research and a Bachelor of Science in Marketing Management from Boston University.
