TPG Launches Anna™, the AI Engine That Powers TPG’s Customer Experience Platform, for Insight Into Customer Interactions, Sentiment, and Agent Effectiveness

The Anna™ AI technology is built from 25-years of customer interaction insight that replaces outdated speech analytics products.

HUNTSVILLE, Ala.–(BUSINESS WIRE)–TPG Inc., a leading provider of customer experience analysis services and solutions to Fortune 500® listed organizations, today announced the general availability of Anna™, the AI-powered customer experience analysis platform that can evaluate 15,000% more interactions than a human analyst at similar accuracy rates. Anna™ can evaluate 100% of the interaction population eliminating sample-based evaluations and provide a view into every voice call and chat communication with customers.

Organizations are faced with a rapidly growing need to continuously retrain front-line agents and improve sales results, operate cost-efficient service operations, and quickly identify negative customer sentiment to initiate corrective actions all while maintaining regulatory compliance. Anna™ provides a scalable solution that can be deployed rapidly to understand agent sales and service effectiveness, compliance and regulatory adherence, communication delivery, and customer sentiment.

“Today, organizations rely upon sample-based binary decision analysis and review of customer interactions. These limited reviews take weeks to perform and evaluate, leaving most of the interactions unevaluated. This small sample set and long latency instill significant business risk waiting for interpretation and reporting of the findings,” said Lisa DeFalco, Chief Executive Officer, TPG Inc.

“Anna leads the industry by delivering a solution to deeply understand customer interactions and evaluate Agent skills embedded within each call. With over 25-years of data and analysis expertise, the purpose-built AI powering Anna is modeled to understand what motivates customers, sentiment, compliance infractions, and specific attributes observed,” concluded DeFalco.

Anna™ goes beyond traditional speech-to-text methodologies in call and chat evaluation. In less than a minute, Anna™ uses advanced machine learning to make over 1800 decisions for each interaction evaluated. Anna’s next-generation AI engine brings several advancements to the customer experience industry:

  • Operates 15,000% faster than human analysts
  • Expands to evaluate 100% of the population of calls
  • Eliminates sample-based evaluations
  • Understands behavioral-based attributes of a call versus binary decision from speech analytics.
  • Processes complex attributes that traditional speech-to-text cannot
  • Identifies 20 complex communication and sentiment attributes

About TPG, Inc.

TPG delivers intelligent customer experience solutions through AI analysis backed by 25 years of customer interaction insights. With capabilities ranging from acquisition to risk management, TPG helps our clients develop deeper customer connections, resolution, and loyalty with customers and prospects. TPG has offered customer experience solutions to Fortune 500 clients for over two decades. In 1996, TPG became the first dedicated professional services firm to provide independent quality assurance services to measure contact center customer experience. TPG has advanced customer experience insights by blending AI and human intelligence while leveraging 25 years of proprietary learnings.

Anna™ is a trademark of TPG, Inc. Fortune 500® is a registered trademark of Fortune Media IP LimitedAll other trademarks, trade names, and brand names are property of their respective owners.

Contacts

Paul Hineman
Chief Customer Officer
[email protected]

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
June 15, 2026
Research
Research

AI Cloud Platforms – Futurum Signal

The AI Cloud Platforms market has matured past the point where a single definition can contain it, evolving from a conversation about GPU clusters and managed training pipelines into a broader category...
Will Salesforce's $3.6B Fin Deal Redefine the Agentic Enterprise Standard?
June 15, 2026
Article
Article

Will Salesforce’s $3.6B Fin Deal Redefine the Agentic Enterprise Standard?

Salesforce's $3.6B acquisition of Fin signals a major shift toward agentic enterprise solutions. The deal accelerates autonomous AI agents in customer service, raising stakes for competitors and redefining what AI-first enterprise means...
The US Just Switched Off Anthropic’s Frontier Model: What Happens Next?
June 15, 2026
Article
Article

The US Just Switched Off Anthropic’s Frontier Model: What Happens Next?

Nick Patience, VP & Practice Lead at Futurum, examines the US export-control action that took two Anthropic models offline globally — and what it means for enterprise AI continuity planning and sovereign...
Oracle's Outcome-Based Pricing Gambit: Rewriting the Rules of Cloud Economics
June 15, 2026
Article
Article

Oracle’s Outcome-Based Pricing Gambit: Rewriting the Rules of Cloud Economics

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Oracle's shift to outcome-based pricing and AI-driven commercial models reshapes enterprise cloud procurement and vendor economics in fiscal Q4...
Latest Research:
Data Gravity in the Age of AI Engineering the Mission-Critical Engine for Autonomous Workloads
June 11, 2026

Data Gravity in the Age of AI: Engineering the Mission-Critical Engine for Autonomous Workloads

In our latest report, Data Gravity in the Age of AI: Engineering the Mission-Critical Engine for Autonomous Workloads, completed in partnership with Oracle, Futurum Research explores why fragmented data architectures...
The Autonomous IT Imperative
June 2, 2026
Research
Research

The Autonomous IT Imperative

In our latest Market Report, The Autonomous IT Imperative, completed in partnership with Tanium, Futurum Research examines why traditional IT operations and security models are reaching their limits—and how Autonomous...
PC Pricing & Demand Under Pressure: How Consumers Will Actually Respond
May 21, 2026
Research
Research

PC Pricing & Demand Under Pressure: How Consumers Will Actually Respond

In this Market Study, Futurum Research examines how consumer PC buyers respond to rising prices and why most remain addressable through adjustments in timing, configuration, or channel....

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.