TPG Launches Anna™, the AI Engine That Powers TPG’s Customer Experience Platform, for Insight Into Customer Interactions, Sentiment, and Agent Effectiveness

The Anna™ AI technology is built from 25-years of customer interaction insight that replaces outdated speech analytics products.

HUNTSVILLE, Ala.–(BUSINESS WIRE)–TPG Inc., a leading provider of customer experience analysis services and solutions to Fortune 500® listed organizations, today announced the general availability of Anna™, the AI-powered customer experience analysis platform that can evaluate 15,000% more interactions than a human analyst at similar accuracy rates. Anna™ can evaluate 100% of the interaction population eliminating sample-based evaluations and provide a view into every voice call and chat communication with customers.

Organizations are faced with a rapidly growing need to continuously retrain front-line agents and improve sales results, operate cost-efficient service operations, and quickly identify negative customer sentiment to initiate corrective actions all while maintaining regulatory compliance. Anna™ provides a scalable solution that can be deployed rapidly to understand agent sales and service effectiveness, compliance and regulatory adherence, communication delivery, and customer sentiment.

“Today, organizations rely upon sample-based binary decision analysis and review of customer interactions. These limited reviews take weeks to perform and evaluate, leaving most of the interactions unevaluated. This small sample set and long latency instill significant business risk waiting for interpretation and reporting of the findings,” said Lisa DeFalco, Chief Executive Officer, TPG Inc.

“Anna leads the industry by delivering a solution to deeply understand customer interactions and evaluate Agent skills embedded within each call. With over 25-years of data and analysis expertise, the purpose-built AI powering Anna is modeled to understand what motivates customers, sentiment, compliance infractions, and specific attributes observed,” concluded DeFalco.

Anna™ goes beyond traditional speech-to-text methodologies in call and chat evaluation. In less than a minute, Anna™ uses advanced machine learning to make over 1800 decisions for each interaction evaluated. Anna’s next-generation AI engine brings several advancements to the customer experience industry:

  • Operates 15,000% faster than human analysts
  • Expands to evaluate 100% of the population of calls
  • Eliminates sample-based evaluations
  • Understands behavioral-based attributes of a call versus binary decision from speech analytics.
  • Processes complex attributes that traditional speech-to-text cannot
  • Identifies 20 complex communication and sentiment attributes

About TPG, Inc.

TPG delivers intelligent customer experience solutions through AI analysis backed by 25 years of customer interaction insights. With capabilities ranging from acquisition to risk management, TPG helps our clients develop deeper customer connections, resolution, and loyalty with customers and prospects. TPG has offered customer experience solutions to Fortune 500 clients for over two decades. In 1996, TPG became the first dedicated professional services firm to provide independent quality assurance services to measure contact center customer experience. TPG has advanced customer experience insights by blending AI and human intelligence while leveraging 25 years of proprietary learnings.

Anna™ is a trademark of TPG, Inc. Fortune 500® is a registered trademark of Fortune Media IP Limited. All other trademarks, trade names, and brand names are property of their respective owners.

Contacts

Paul Hineman
Chief Customer Officer
[email protected]

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Qualcomm + PickNik + Layoffs = The Robotics Segment’s Stakes Are Starting To Feel A Bit More Real
October 22, 2026
Article
Article

Qualcomm + PickNik + Layoffs = The Robotics Segment’s Stakes Are Starting To Feel A Bit More Real

Qualcomm's acquisition of PickNik gives Dragonwing the motion planning layer between AI models and robot hardware. Whether it pays off depends on keeping MoveIt open....
At GTC Berlin, NVIDIA Puts the AI Factory in an Actual Container
October 22, 2026
Article
Article

At GTC Berlin, NVIDIA Puts the AI Factory in an Actual Container

Nick Patience, VP and Practice Lead for AI Platforms at Futurum, shares his insights on NVIDIA GTC Berlin, where DSX POD, OpenShell, and physical AI anchored a pitch to Europe that leaves...
Slack Targets Deskless Staff with Frontline Workspace
October 22, 2026
Article
Article

Slack Targets Deskless Staff with Frontline Workspace

Keith Kirkpatrick, VP, Research with The Futurum Group, shares his insights on Slack Frontline, why its Enterprise+ packaging limits its reach, and why frontline data for Agentforce is the real prize....
Sierra's τ-i18n Exposes the Multilingual Gap in AI Voice Agents
October 22, 2026
Article
Article

Sierra's τ-i18n Exposes the Multilingual Gap in AI Voice Agents

Sierra's τ-i18n benchmark reveals significant multilingual gaps in AI voice agents, with Korean lagging English by 22.6% on task completion—a critical issue as 56.5% of enterprises prioritize customer support automation....
Latest Research:
The Storage Squeeze How Smart Organizations Are Funding Their AI Future
October 20, 2026

The Storage Squeeze: How Smart Organizations Are Funding Their AI Future

In our latest Thought Leadership Brief, The Storage Squeeze: How Smart Organizations Are Funding Their AI Future, completed in partnership with CTERA, Futurum Research examines how unmanaged data growth drains...
Closing the Enterprise Context Gap
October 16, 2026

Closing the Enterprise Context Gap

In our latest thought leadership brief, Closing the Enterprise Context Gap, completed in partnership with Teradata, Futurum Research examines why autonomous AI agents stall before reaching production and outlines the...
Delegating Outcomes: How a Universal Agent Changes the Way Enterprises Work
October 15, 2026

Delegating Outcomes: How a Universal Agent Changes the Way Enterprises Work

In our latest thought leadership brief, Delegating Outcomes: How a Universal Agent Changes the Way Enterprises Work, completed in partnership with Google Cloud, Futurum Research examines why first-generation agent programs...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.