Heritage Life Insurance has Successfully Deployed Creatio’s No-code Platform To Reimagine CX with the Help of Tata Consultancy Services

US leader in reinsurance industry overhauls the way it serves its customers with Creatio’s no-code platform.

Creatio, a global software company that provides a leading low-code/no-code platform for process management and CRM, today announced Heritage Life Insurance has successfully deployed Creatio in partnership with Tata Consultancy Services. Heritage opted for Creatio’s innovative one platform that combines no-code capabilities, BPM engine, and world-class out-of-the-box apps for sales, marketing, and service to replace their cumbersome legacy system and thus improve the customer service in their rapidly growing organization.

Heritage is a company with more than 60 years of experience in providing customers with the best-in-class insurance services. The company’s exceptional team brings a wealth of knowledge to the reinsurance of annuities and life products. Heritage wanted to implement low-code/no-code tools to ensure that CSRs respond to the present needs and demands of the policyholders. Among their key requirements for the system were capabilities to create a complete IT landscape for managing acquired lines of business, full compliance with security standards for insurance business and customer-specific processes, no-code/low-code tools for in-depth customization and automation of industry-specific workflows, and software intuitiveness for easy adoption.

Heritage Life Insurance needed to step up its customer relationship management and business process automation after acquiring two lines of insurance business with all related customer data. This move has driven their transformation program with the help of Creatio’s easy-to-use intuitive no-code platform.

Creatio’s no-code platform enables digital and IT leaders to quickly and easily automate workflows and streamline operations. We are happy to partner with Tata Consultancy Services and Heritage Life. It is inspiring to see how our offering is helping the insurance leader accelerate growth,” said Andy Zambito, Chief Sales Officer, Americas, Creatio.

Creatio provided Heritage Life Insurance with a single platform for contact center, workflow management, document management and customer communications, while migrating the 20 years of live and archive data related to policies, cases, and customers. The new system will allow every Heritage customer to receive top-notch after-sales support for policy revisions and simplify the work with applications and policies for the company’s employees.

About Creatio

Creatio is a global software company providing a leading low-code platform for process management and CRM.The company has been highly recognized as a market leader by key industry analysts. Its intelligent products accelerate sales, marketing, service and operations for mid-size and large enterprises. Together with hundreds of partners Creatio operates in 110 countries worldwide.

For more information, please visit www.creatio.com

About Tata Consultancy Services

Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years. TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology and engineering services and solutions. This is delivered through its unique Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development.

A part of the Tata group, India’s largest multinational business group, TCS has over 488,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $22.2 billion in the fiscal year ended March 31, 2021, and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India. TCS’ proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index. For more information, visit www.tcs.com and follow TCS news at @TCS_News.

About Heritage Life Insurance

Heritage Life Insurance was founded in 1957 as a life and disability company, and has been building strong relationships with international money center banks, credit facilities, large financial firms and industry service providers ever since. Heritage is also a member of the Federal Home Loan Bank of Dallas, which is part of the Federal Home Loan Bank System created by Congress in 1932. As of 12/31/20, Heritage had total assets of approximately $7.3 billion and total adjusted capital in excess of $1 billion, ranking it among the top 100 U.S. life insurance companies. For more information about Heritage Life Insurance, please visit https://www.heritageli.com/.

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Qualcomm's Snapdragon Reality Elite Ups the Stakes for Spatial AI
July 6, 2026
Article
Article

Qualcomm’s Snapdragon Reality Elite Ups the Stakes for Spatial AI

Olivier Blanchard, Research Director & Practice Lead, Intelligent Devices at Futurum, Qualcomm's Snapdragon Reality Elite positions the chipmaker as a spatial AI leader, enabling on-device processing for mixed reality experiences....
SAP's Dremio Acquisition
July 6, 2026
Article
Article

SAP’s Dremio Acquisition Provides Agentic AI Data Foundation

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, SAP's Dremio acquisition strengthens its Business Data Cloud and agentic AI roadmap, enabling analytical workloads across SAP and non-SAP...
Infineon's €5 Billion Dresden Fab Reshapes the Global Power Semiconductor Supply Chain
July 6, 2026
Article
Article

Infineon’s €5 Billion Dresden Fab Reshapes the Global Power Semiconductor Supply Chain

Brendan Burke, Research Director at Futurum, examines how Infineon's Dresden fab doubles capacity in tight power/analog markets, raising questions about pricing power and potential oversupply risks....
NVIDIA DSX Promises More Revenue per Gigawatt. Who Actually Captures It?
July 6, 2026
Article
Article

NVIDIA DSX Promises More Revenue per Gigawatt. Who Actually Captures It?

Brendan Burke, Research Director at Futurum, analyzes how NVIDIA's DSX design and revenue sharing model increase token efficiency and capture recurring value from AI infrastructure deployments....
Latest Research:
The Enterprise Imperative for Digital Sovereignty Architecture, Control, and Competitive Advantage
June 17, 2026
Research
Research

The Enterprise Imperative for Digital Sovereignty: Architecture, Control, and Competitive Advantage

In our latest Market Brief, The Enterprise Imperative for Digital Sovereignty: Architecture, Control, and Competitive Advantage, completed in partnership with IBM, Futurum Research explores why AI is changing the sovereignty...
Data Gravity in the Age of AI Engineering the Mission-Critical Engine for Autonomous Workloads
June 11, 2026

Data Gravity in the Age of AI: Engineering the Mission-Critical Engine for Autonomous Workloads

In our latest report, Data Gravity in the Age of AI: Engineering the Mission-Critical Engine for Autonomous Workloads, completed in partnership with Oracle, Futurum Research explores why fragmented data architectures...
The Autonomous IT Imperative
June 2, 2026
Research
Research

The Autonomous IT Imperative

In our latest Market Report, The Autonomous IT Imperative, completed in partnership with Tanium, Futurum Research examines why traditional IT operations and security models are reaching their limits—and how Autonomous...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.