As enterprises seek greater agility and efficiency in their digital operations, application marketplaces have emerged as powerful platforms for extending the value of core technology solutions. With a growing reliance on apps that enable automation, data integration, and faster innovation, organizations are increasingly turning to trusted vendor marketplaces to meet evolving business needs.
These marketplaces are no longer simply repositories for plug-ins—they are strategic hubs where IT, security, and developer teams discover turnkey solutions that streamline workflows, integrate data sources, and deliver business outcomes with minimal friction. Application marketplaces enable vendors to strengthen customer retention and provide partners with new routes to deliver differentiated value.
In our latest survey research report, The Critical Role of Application Marketplaces, created in collaboration with Splunk, Futurum Research explores how organizations are using application marketplaces across IT and security operations, which features matter most to users, and how vendor ecosystems like Splunkbase are evolving to meet modern demands.
In this research report, you will learn:
- How application marketplaces are shaping software distribution and vendor ecosystems
- Which features and functionality matter most to users—from ease of installation to app support
- Insights from Splunkbase users on app frequency, preferences, and desired improvements
- Why AI, automation, and turnkey solutions are central to the next evolution of marketplaces
If you’re exploring how to drive more value from your technology stack, be sure to download your copy of The Critical Role of Application Marketplaces today.
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Author Information
Mitch Ashley is VP and Practice Lead of DevOps and Application Development for The Futurum Group. Mitch has over 30+ years of experience as an entrepreneur, industry analyst, product development, and IT leader, with expertise in software engineering, cybersecurity, DevOps, DevSecOps, cloud, and AI. As an entrepreneur, CTO, CIO, and head of engineering, Mitch led the creation of award-winning cybersecurity products utilized in the private and public sectors, including the U.S. Department of Defense and all military branches. Mitch also led managed PKI services for broadband, Wi-Fi, IoT, energy management and 5G industries, product certification test labs, an online SaaS (93m transactions annually), and the development of video-on-demand and Internet cable services, and a national broadband network.
Mitch shares his experiences as an analyst, keynote and conference speaker, panelist, host, moderator, and expert interviewer discussing CIO/CTO leadership, product and software development, DevOps, DevSecOps, containerization, container orchestration, AI/ML/GenAI, platform engineering, SRE, and cybersecurity. He publishes his research on FuturumGroup.com and TechstrongResearch.com/resources. He hosts multiple award-winning video and podcast series, including DevOps Unbound, CISO Talk, and Techstrong Gang.
