Menu

Insights

Can Qualtrics Help Customers Move From Listening to Insights to Driving Action
March 20, 2026

Can Qualtrics Help Customers Move From Listening to Insights to Driving Action?

Keith Kirkpatrick, VP & Research Director at Futurum, covers the key announcements from X4, Qualtric’s annual conference, and discusses the implications for the company, its competitors, and the overall CX...
Can Agentforce Sales Redefine AI Sales, Or Will Platform Fatigue Slow Adoption?
March 20, 2026

Can Agentforce Sales Redefine AI Sales, Or Will Platform Fatigue Slow Adoption?

Keith Kirkpatrick, VP & Research Director at Futurum, covers Salesforce’s Agentforce Sales launch, and discusses the implications for customers, prospects, and other vendors in the market....
Grounding the Agentic Mandate As the Semantic Layer Market Eyes 19% Growth, Microsoft Fabric IQ Targets Leaders Prioritizing AI Investment
March 20, 2026

Grounding the Agentic Mandate: As the Semantic Layer Market Eyes 19% Growth, Microsoft Fabric IQ Targets Leaders Prioritizing AI Investment

Brad Shimmin, VP and Practice Lead at Futurum, shares insights from FabCon and SQLCon 2026 on how Microsoft is leveraging the new Database Hub and Fabric IQ to unify transactional...
Micron Q2 FY 2026 Earnings Driven by AI-Led Memory Demand
March 20, 2026

Micron Q2 FY 2026 Earnings Driven by AI-Led Memory Demand

Futurum Research reviews Micron Q2 FY 2026 earnings, focusing on AI-driven memory demand, HBM roadmap progress, supply constraints, and what the outlook signals for data center and edge markets....
Can Accenture’s AI-First Mandate Create a Defensible Moat—or Trigger Talent Flight?
March 20, 2026

Can Accenture’s AI-First Mandate Create a Defensible Moat—or Trigger Talent Flight?

Can Infosys and Anthropic’s AI Alliance Crack the Code for Regulated Industry Transformation?
March 20, 2026

Can Infosys and Anthropic’s AI Alliance Crack the Code for Regulated Industry Transformation?

Can Twilio’s PGA Deal Redefine Data-Driven Engagement in Sports
March 19, 2026

Can Twilio’s PGA Deal Redefine Data-Driven Engagement in Sports?

Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights into Twilio’s deal with the PGA of America, and discusses the potential benefits and challenges for Twilio as the...
Can Avaya Nexus Redefine Mission-Critical Voice as a Strategic Asset?
March 19, 2026

Can Avaya Nexus Redefine Mission-Critical Voice as a Strategic Asset?

Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on the launch of Avaya Nexus and discusses the implications for prospects, customers, and the CCaaS market....
Can Accenture and RELEX Deliver on the Promise of Unified AI Supply Chains for Retail Giants?
March 18, 2026

Can Accenture and RELEX Deliver on the Promise of Unified AI Supply Chains for Retail Giants?

Is SAP’s Next-Gen Ariba the Missing Link for Real Agentic Procurement Workflows
March 18, 2026

Is SAP’s Next-Gen Ariba the Missing Link for Real Agentic Procurement Workflows?

Keith Kirkpatrick, VP & Research Director at Futurum, covers the launch of next-generation SAP Ariba, which embeds AI natively within procurement, leveraging SAP’s unmatched troves of workflow and process data....
OpenShell Redraws the Agent Control Plane — Open Standard or Product Launch
March 18, 2026

OpenShell Redraws the Agent Control Plane — Open Standard or Product Launch?

Mitch Ashley, VP Practice Lead at Futurum, examines NVIDIA OpenShell's out-of-process enforcement model — and why it sets a standard every enterprise agent runtime must now meet....

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.