Right Way to Think About RPA — It’s Good for Everyone

right way to think about RPA

Let me cut right to it. There’s a right way to think about RPA and a wrong way to think about RPA. And if you’re goal primarily eliminating people or cutting costs, I suspect you’re doing it wrong. In best in class use case scenarios, the right way to think about RPA is that it’s good for everyone — both for the company as a whole as well as for the employees within the organization.

That’s just one of the many things I discussed in my interview with UiPath’s Chet Chambers as part of the Chatting with Chet series at the recent #UiPathTogether event in Washington, D.C. Our conversation centered on the ethical and financial responsibilities of implementing RPA.

Adoption Trends of AI/Machine Learning Powered Technologies

Before we tackle that, let’s talk about the adoption of this kind of technology. According to AI Trends, almost 25 percent of businesses surveyed have implemented cognitive technologies such as AI or machine learning, either as pilot projects or as long-term strategies. Some 41 percent are using Robotic Process Automation (RPA) extensively or across multiple functions of their business and those numbers are growing at a rapid clip.

The Real Value Prop of RPA

I believe that some companies implementing RPA aren’t looking at it the right way and as a result aren’t seeing the real value proposition of RPA. Instead of primarily focusing on RPA as a cost-cutting, job-eliminating approach, companies need to look at implementing RPA as an opportunity to do more, better.

Smart companies are using RPA as an opportunity to expand—and businesses need to realize that RPA is a chance to determine how much they can grow, as well as how rapidly that growth might be able to be accomplished. They’re also using RPA to augment their existing talent and enabling them to do more (at a higher level).

Ethical Responsibility and RPA

Ethical responsibility as it relates to RPA is also important, especially as it relates to displacing workers. I believe that every business has a responsibility to shareholders to grow the business to be more profitable. That said, of your company’s focus is on cutting costs and cutting people, that’s not growth.

As a society and as an industry we have a responsibility to take care of the people in our industry. I believe that companies implementing or considering implementing RPA need to think about what RPA can do to enhance or augment workers impacted. RPA is best considered as pairing humans with technology for maximum benefit for the organization. Work processes can be streamlined, efficiencies realized, and jobs can be less focused on mundane, repeatable tasks, workers can add exponentially more value and probably enjoy their jobs more in the process.

The best way of thinking about that, and perhaps the best question to ask, is simple: How can we utilize to RPA make the workers within our organization more productive and also make the company more productive.

You can watch the entire Chatting with Chet interview below.

Futurum Research provides industry research and analysis. These columns are for educational purposes only and should not be considered in any way investment advice.

Author Information

Fred studied engineering and music at Syracuse University. A frequent author and speaker, Fred has served as a guest lecturer at the George Mason University School of Business (Porter: Information Systems and Operations Management), keynoted the Colombian Associación Nacional De Empressarios Sourcing Summit, served as an executive committee member of the Intellifest International Conference on Reasoning (AI) Technologies, and has spoken at #SxSW on trust in the digital economy.

His analysis and commentary have appeared through venues such as Cheddar TV, Adotas, CNN, Social Media Today, Seeking Alpha, Talk Markets, and Network World (IDG).

Related Insights
Will Apple’s New Siri AI Deliver on the Promise of Apple Intelligence?
July 7, 2026

Will Apple’s New Siri AI Deliver on the Promise of Apple Intelligence?

Olivier Blanchard, Research Director at The Futurum Group, examines how Siri AI transforms Apple Intelligence from a feature set into a systemwide layer for apps, workflows, and user experiences across...
Amazon’s Sleep Studio Finally Strengthens the Value of Amazon Kids+
July 7, 2026

Amazon’s Sleep Studio Finally Strengthens the Value of Amazon Kids+

Olivier Blanchard, Research Director at The Futurum Group, examines how Amazon Sleep Studio expands Amazon Kids+ with bedtime content, scheduling tools, parental controls, and Echo device integrations for families....
Can ASUS Bring Data-Center-Class AI Infrastructure to the Deskside
July 7, 2026

Can ASUS Bring Data-Center-Class AI Infrastructure to the Deskside?

Olivier Blanchard, Research Director at The Futurum Group, examines how ASUS is bringing data-center-class AI infrastructure to the deskside with the ExpertCenter Pro ET900N G3 and what its local AI...
HP Expands OpenAI Frontier Adoption Across the Enterprise
July 7, 2026

HP Expands OpenAI Frontier Adoption Across the Enterprise

Olivier Blanchard, Research Director at The Futurum Group, examines how HP's OpenAI Frontier partnership moves beyond AI pilots toward a governed enterprise AI operating model spanning customer experiences, software development,...
How NVIDIA is Building a Critical Safety Layer for Physical AI
July 7, 2026

How NVIDIA is Building a Critical Safety Layer for Physical AI

Olivier Blanchard, Research Director at The Futurum Group, examines NVIDIA Halos for Robotics and whether a unified safety architecture could become a foundational requirement for scaling physical AI in industrial...
Qualcomm's Snapdragon Reality Elite Ups the Stakes for Spatial AI
July 6, 2026

Qualcomm’s Snapdragon Reality Elite Ups the Stakes for Spatial AI

Olivier Blanchard, Research Director & Practice Lead, Intelligent Devices at Futurum, Qualcomm's Snapdragon Reality Elite positions the chipmaker as a spatial AI leader, enabling on-device processing for mixed reality experiences....

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.