To meet these rising expectations, organizations must implement technologies that streamline workflows, reduce manual effort, and enable faster, more contextual service. The most effective approaches integrate machine learning, generative AI, and agentic AI to power autonomous actions, enhance decision-making, and support seamless interactions across channels. Innovations like multimodal AI agents, copilots, knowledge orchestration, no-code workflow builders, and real-time intelligence tools help service teams improve efficiency, boost quality, and scale operations without adding operational friction.
In our latest market brief, The Future of AI-Driven Service Operations, completed in partnership with Zendesk, Futurum Research examines the major technology trends reshaping service operations and the growing role of AI-driven agents, workflow automation, and real-time insights. The brief explores how organizations can safely and effectively adopt agentic AI, enhance customer and employee experiences, and build resilient, scalable service environments powered by modern AI capabilities.
In this brief, you will learn:
- How AI-driven service operations integrate machine learning, generative AI, and agentic AI
- Ways organizations can automate interactions, workflows, and decisions across the customer and employee service lifecycle
- Insights into Zendesk’s innovations including AI Agents, Voice AI, Knowledge Graph enhancements, copilots, and low-code workflow builders
- How organizations can responsibly adopt AI while maintaining governance, compliance, and trust
Download Now
Author Information
Keith Kirkpatrick is Research Director, Enterprise Software & Digital Workflows for The Futurum Group. Keith has over 25 years of experience in research, marketing, and consulting-based fields.
He has authored in-depth reports and market forecast studies covering artificial intelligence, biometrics, data analytics, robotics, high performance computing, and quantum computing, with a specific focus on the use of these technologies within large enterprise organizations and SMBs. He has also established strong working relationships with the international technology vendor community and is a frequent speaker at industry conferences and events.
In his career as a financial and technology journalist he has written for national and trade publications, including BusinessWeek, CNBC.com, Investment Dealers’ Digest, The Red Herring, The Communications of the ACM, and Mobile Computing & Communications, among others.
He is a member of the Association of Independent Information Professionals (AIIP).
Keith holds dual Bachelor of Arts degrees in Magazine Journalism and Sociology from Syracuse University.
