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Subscribed users of Futurum’s Intelligence Platform will gain access to the Futurum Signal report, powered in part by G2 Data.
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The strategic partnership marks G2’s first structured integration into a platform framework and will include models, benchmarking tools, custom research engagements, and vendor positioning solutions.
Austin, TX — August 6, 2025 — The Futurum Group, an influential leader in research, intelligence, media, and advisory serving the technology industry, today announced a multi-year partnership with G2, the world’s largest and most trusted software marketplace. As part of the strategic relationship, both firms have cemented an exclusive partnership within the analyst industry.
Maintaining a leading edge in its field, Futurum has continuously innovated by servicing clients with the industry’s first AI-powered insights engine. By developing and providing access to an AI-first market data and insights architecture, Futurum’s Intelligence Platform sets a high bar of disruption, while legacy advisory firms face sizable challenges to pivot away from inefficient and outdated business models.
Through the announced strategic collaboration, G2’s unique data from more than 3 million verified reviews across 2,000+ software categories will be fully integrated into the Futurum Intelligence Platform, Futurum’s proprietary digital platform delivering market intelligence to the world’s largest and most influential technology companies.
G2’s unmatched datasets—including authentic user reviews and ratings, software marketplace taxonomy information, and other buyer insights such as web traffic and a firmographic-level view of buying signals—will integrate into the platform’s evaluation engine. Using the G2 foundational input, the evaluation model, titled Futurum Signal, will assess a given vendor’s long-term viability, innovation, and market momentum.
Designed for today’s technology decision-makers, Futurum Intelligence Platform provides users access to real-time, interactive data-driven insights on enterprise technology trends, vendors, and products. It combines market data, technology decision-maker sentiment, and competitive positioning—all paired with Futurum’s research and advisory sources. Coupled with the G2 Data, Futurum’s Intelligence Platform offers an unparalleled AI-enhanced experience now used by Fortune 500 technology leaders. Infusing the vast proprietary content Futurum had developed over nearly a decade, spanning across numerous industries and verticals, has resulted in an enriched AI engine uniquely designed to enhance a user’s ability to access the most insightful market data and actionable insight.
“At G2, we’re focused on helping businesses reach their peak potential in the age of AI by arming them with trusted data to make more informed decisions — from choosing which software to purchase, to driving smarter investment and go-to-market strategies,” said Godard Abel, co-founder and CEO of G2. “Through our partnership, Futurum’s rich intelligence will now be fused with G2’s extensive and unique datasets rooted in authentic user feedback and buyer behavior. Together, we’re creating a more comprehensive, transparent view of the software landscape overlaid with a new type of analysis to help technology decision-makers take action with confidence, moving at the speed of AI.”
Futurum, from its inception, has aggressively sought to disrupt a slow-moving industry that has the critical responsibility of evaluating and recommending the most disruptive technologies to the world’s most important businesses and industries. Today, this process is too manual, too difficult, and too backward-looking,” said Daniel Newman, CEO of Futurum. “Futurum’s AI and intelligence platform is designed to remove friction, enable IT vendors and decision makers to make better forward-looking decisions, and deliver value in real time. With exclusive access to G2’s market-leading Voice of Customer data, we can reimagine evaluations and enable enterprises to maximize the possibilities in an AI-powered future.”
About Futurum
The Futurum Group is the fastest-growing independent tech research, intelligence, media, and advisory firm. Its continued growth is driven by emerging technologies and innovation across its clientele of more than 515 global companies. Futurum has established its reputation as a leader in global research, intelligence, and advisory, focused on analyzing emerging technologies and market trends across enterprise, AI, cloud, semiconductor, and tech transformation landscapes. Futurum helps businesses, investors, and technology providers make informed strategic decisions through its market intelligence products, thought leadership content, analyst briefings, and multimedia programming.
About G2
G2 is the world’s largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies—use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business—including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.
Media Inquiries:
G2: [email protected]
Futurum: [email protected]
Author Information
Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.
From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.
A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.
An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.
