Austin, Texas, USA, December 10th, 2025

Futurum Research Releases New Findings From Its 2H 2025 AI Devices Decision Maker Survey, Revealing That AI PCs Are Rapidly Becoming a Strategic Priority Across Global Enterprises

More than half of organizations plan to increase PC spending over the next year to capitalize on AI-enabled devices, according to The Futurum Group’s newly published 2H 2025 AI Devices Decision Maker Survey Report. Based on responses from 838 enterprise IT decision makers, the study provides one of the most comprehensive views to date of how AI PCs are reshaping endpoint strategies, refresh cycles, and workforce productivity planning.

A defining signal: 88% of enterprise leaders believe AI PCs will replace traditional PCs within 2–5 years, reflecting a rare level of consensus in early-phase technology transitions. Business and IT stakeholders alike now view AI PCs as essential to productivity, competitive differentiation, and modernization—yet most organizations still lack formal ROI frameworks and integration playbooks.

Figure 1: Enterprise PC Refresh Cycle Planning (Next 12 Months)

Olivier Blanchard, Research Director at The Futurum Group, said, “AI PCs are moving from experimentation to inevitability. Enterprise buyers are no longer debating whether these devices matter—they’re prioritizing how quickly they can modernize fleets, integrate workflows, and prepare for on-device AI. The refresh-cycle data shows unmistakable momentum toward AI-forward architectures.”

Key Insights from the Survey:

• 50% of organizations plan to increase PC spending, with AI PCs expected to capture a growing share of next-cycle deployments.
• 36% will maintain PC budgets, underscoring that endpoint computing remains a protected investment area despite broader IT budget scrutiny.
• Among the minority, scaling back spend, early-adopter inventory saturation, and unclear ROI are leading causes.
• Integration challenges—not hardware costs—are the top barriers slowing the broad rollout of AI PCs.
• Decision authority is distributed across IT, procurement, and business leadership, requiring vendors to communicate value across multiple stakeholders.

Figure 2: Early Adopters & AI-Skepticism Drive PC Budget Reductions

The research highlights a notable gap between enthusiasm and operational readiness. While buyers overwhelmingly believe AI PCs represent the future of enterprise computing, most organizations are still building the ROI models, workflow integrations, and training plans required for scaled deployment. Early pilots are common, but end-to-end transformation roadmaps remain in development.

Despite these challenges, the budget posture indicates that AI PCs have moved into a phase of protected strategic investment. Enterprises see upcoming refresh cycles as opportunities to standardize on more advanced architectures, strengthen security, and build device-to-cloud ecosystems capable of supporting future hybrid AI workloads.

Subscribers can read more in the “2H 2025 AI Devices Decision Maker Survey Report” on the Futurum Intelligence Platform. Non-subscribers can click here to learn more.

About Futurum Intelligence for Market Leaders

Futurum Intelligence’s Intelligent Devices IQ service provides actionable insight from analysts, reports, and interactive visualization datasets, helping leaders drive their organizations through transformation and business growth. Subscribers can log into the platform at https://app.futurumgroup.com/, and non-subscribers can find additional information at Futurum Intelligence.

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