Analyst(s): Olivier Blanchard
Publication Date: June 27, 2025
HP and Google have introduced HP Dimension with Google Beam, an AI-powered, 3D video collaboration system designed for immersive one-on-one virtual meetings. Unveiled at InfoComm 2025, the system enables lifelike presence without requiring headsets or glasses. The product, which will be available for $24,999, aims to elevate virtual communication quality for distributed teams and high-value enterprise use cases.
What is Covered in this Article:
- HP and Google launched HP Dimension with Google Beam, a 3D video conferencing offering for enterprise use.
- The system features a 65-inch 8K light field display, six cameras, adaptive lighting, and spatial audio, delivering a life-like virtual presence without wearables.
- Internal testing significantly improves non-verbal cues, memory recall, and user focus compared to traditional video conferencing.
- The product is positioned for high-value executive meetings and client engagements. It will launch in six countries by late 2025, with a base price of $24,999.
- HP also introduced Poly Studio A2 Audio offerings to enhance meeting audio, with scalable table microphones and AI-powered noise reduction.
The News: At InfoComm 2025, HP and Google introduced HP Dimension with Google Beam, a next-gen 3D video tool built for lifelike, one-on-one meetings. Based on Google’s “Project Starline,” it brings realistic depth, spatial audio, and real-time gestures, without any headsets or glasses.
The system features a 65-inch 8K light field screen, six AI-powered cameras, and smart lighting to create an in-room feel. It works natively with Zoom Rooms and Google Meet, and is also compatible with Teams and Webex. Priced at $24,999, it’s set to ship in late 2025 across the U.S., Canada, the U.K., France, Germany, and Japan.
Can HP Dimension with Google Beam Justify a $25K Price Tag for 3D Collaboration?
Analyst Take: “There’s glass between us,” is a line of dialogue from “I Heart Huckabees,” the 2004 existential comedy, that I often think about. As much as I love most of the remote collaboration tools we tend to take for granted today, one of the unfortunate limitations of these technologies is that they keep us separated by screens. Whether the devices are smartphones, tablets, PCs, monitors, even XR headsets and glasses, “there’s (always) glass between us.” But what if we could change that? What if we could eliminate the glass and replace it with experiences that feel far closer to actual physical presence?
When I had the opportunity to experience this product almost a year ago, back when it still went by the “Project Starline” moniker, it blew me away. There I was, in a small dark room, sitting at a simple table in front of what looked like a mix of an old big screen TV and a PC monitor. Suddenly, someone appeared in front of me. This wasn’t the kind of sharp, clear, 2D image we are all used to seeing on our screens during Zoom calls. It wasn’t a hologram or an imperfect digital twin failing to escape uncanny valley territory. It was a person, in 3D, every eyelash rendered, his skin texture plainly visible, completely life-like, talking to me almost as if they were in the same room.
The illusion wasn’t complete, mind you: Whatever parts of my interlocutor’s body weren’t being captured by the device on his end of the connection faded into a sort of fog-like oblivion. Sound quality was still very far from being optimized to replicate the base, tenor, and physical qualities of a human voice naturally moving through space. The image itself also had a bit of a translucent quality – not quite what you would imagine from a hologram, but slightly less opaque than a physical body reflecting light.
My initial reaction to the connection being established and the projected body appearing before me was a mix of awe, disbelief, and shock. I wasn’t wearing any special glasses. There weren’t any special contraptions that I could see that would explain how simultaneously too real and not quite real enough it all seemed to my very confused senses. But once my brain adjusted to the experience, which only took a few minutes, I started feeling as if I was conversing with someone who was really there. I began to see how utterly different this type of interaction was from a Zoom or Teams call. It was personal, real, almost tactile. Even though I knew better, it nonetheless felt as if I was talking with someone sitting next to me, and that made an enormous difference in the intimacy and effectiveness of the conversation, and how much more valuable it made it.
The types of applications that would benefit from this technology immediately became clear. As a veteran, I imagined how valuable it would be for members of the armed forces stationed overseas to be able to feel so close to their loved ones. I also thought about families separated by oceans, patients meeting remotely with therapists, even juries and court officers considering testimony and depositions. Extend these use cases to visa applicants, job interviews, medical consultations, private banking, design reviews, and so on.
At the time of the demo, HP and Google hadn’t yet decided what the price point would be for this or which verticals they would prioritize when it was ready to launch, but it was clear that they had something extraordinary on their hands. If they could someday find a way to make it available and financially accessible to SMBs and consumers, it would transform how we think of collaboration, connection, and how technology brings us closer together in a world too often flattened by glass and screens.
With HP Dimension and Google Beam, HP and Google have moved beyond demos to launch a full-blown enterprise product (with enterprise-focused pricing, obviously). As expected, the 3D collaboration setup focuses on presence, realism, and connection. It delivers depth, facial expressions, and non-verbal cues – all without wearables. Early tests predictably show that the technology boosts engagement between users. So, as hybrid work evolves and executives look for more quality communication experiences, HP Dimension could deliver an entirely new premium tier layer to the enterprise collaboration stack.
Redefining Presence in Enterprise Communication
HP Dimension with Google Beam takes aim at a long-standing problem in virtual meetings: the lack of real presence. It is built to mimic face-to-face talks, using 3D visuals, spatial sound, and smart lighting to feel more natural. I can attest to the fact that users gain subtle but important upgrades from regular video, like real eye contact, hand gestures that move through 3D space, and better focus.
Touching on the ROI of this technology, HP’s tests have already shown that users remember 28% more and show 39% more body language than in regular video calls. Those numbers make it a strong choice for exec-level meetings and conversations where clarity and nuance count, including meetings where persuasion and trust could make the difference between a win and a miss. Consider, for instance, the impact of this added visual and nonverbal context in sales pitches, executive interviews, business (or diplomatic) negotiations, consultant inquiries, internal project proposal discussions, and product development meetings.
Audio Precision as a Core Layer
To match the visuals of Google Beam, HP rolled out Poly Studio A2 Audio offerings, which deliver clear, reliable sound – a component of the solution that wasn’t yet available when I tested it. It comes with scalable table mics and an audio hub that handles up to 32 inputs, all with built-in AI noise control. HP rightly stressed that sound is the key part of any virtual meeting – when audio drops, the whole call suffers, no matter how sharp the video is. Additionally, it is critical for the entire experience to deliver its intended effect that the quality of the image and the quality of the audio be matched and as realistic as possible. The mics are easy to link and set up, and AI tools help IT teams fine-tune the experience. Together with the 3D visuals, the solution creates a full-sensory setup that helps cut fatigue, boost focus, and deliver a remarkable, intimate, near-real meeting experience for all involved.
Designed for Executive and Client Use
While the system could be leveraged for a broad range of environments and use cases, it is being rolled out with execs and client-facing roles in mind, especially for high-stakes tasks like design reviews or key negotiations.
Aside from the fact that the lifelike feel of the experience leaves a stronger impression on users, I find that the realistic 3D presence effect may be especially helpful in showing products and prototypes during a product development process. Imagine, for instance, a design team in the UK presenting prototypes of smart glasses, smart watches, sneakers, laptops, carbon-fiber wheelsets, handheld devices, jewelry, or any other item not too much bigger than a large suitcase to a product or brand management team in the US, or China or India. The cost savings, time saved, and lifelike precision of the exercise alone would be worth the investment in the system. My demo included my interlocutor picking up an apple and showing it to me, and I can again confirm that my brain was tricked into believing I could have reached for the apple and grabbed it. As a former product manager who worked with design and manufacturing teams scattered around the globe, I am perhaps more excited about this particular use case than many of my fellow tech analysts might be. My point here is that the market potential for this is likely much broader than HP’s marketing focus suggests right now.
At $24,999, the price seems steep but I can already see how the system might pay for itself fairly quickly by accelerating project timelines, cutting down on travel, facilitating collaboration between remote teams, minimizing risk for design, manufacturing, marketing, and research teams, and of course closing deals.
Again, the healthcare industry could capitalize on this type of system, particularly in a telehealth setting. While the $24K pricetag may keep it out of reach for the majority of consumers, setting up accessible locations in major markets with private rooms equipped with these systems could help complement resource-challenged healthcare systems and independent providers with the kind of high-value remote consultation services that could boost revenue for them, and significantly improve participation by and outcomes for their patients.
As an added bonus, since the system works with platforms like Zoom and Meet, IT teams can also roll it out quickly. Early interest from companies like Salesforce and Deloitte suggests HP targets key enterprise rooms for rollout. Still, I can easily imagine financial institutions, healthcare providers, government agencies, law firms, and even hospitality companies also investing in these systems to deliver premium and more personalized experiences for their customers.
Wearable-Free Design as a Strategic Differentiator
What makes HP Dimension particularly easy to use and adopt is the absence of headsets or glasses to achieve realistic 3D experiences. Other tools like Cisco Spatial Meetings rely on headsets like Apple Vision Pro, both of which are friction points for users and impediments to delivering meaningful experiences. This absence of contraptions allows users to engage in conversation without feeling self-conscious, distracted by interfaces, or made uncomfortable by heavy or warm equipment. HP’s hardware minimizes visible technology, with no visible cameras pointed at users and a clean, integrated setup that feels almost like it is part of the room it happens to be in.
The 3D effect adds convincing depth and shadows, ensuring that facial features and gestures come through clearly and life-like. This design-first approach reinforces HP’s goal of delivering immersive collaboration that feels natural, unobtrusive, and enterprise-ready.
What to Watch:
- Adoption may hinge on organizations demoing the offering firsthand to justify the $24,999 investment.
- Success depends on ease of deployment and minimal infrastructure overhaul across global sites.
- Google Beam license pricing and support model could influence customer purchasing decisions.
- Competing immersive platforms with headset dependencies may remain niche, while HP bets on accessibility.
- Real enterprise uptake will rely on ROI proof points in executive-level productivity or cost avoidance.
See the official press release on HP and Google’s launch of HP Dimension with Google Beam on the HP website.
Disclosure: Futurum is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum as a whole.
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Image Credit: HP
Author Information
Olivier Blanchard is Research Director, Intelligent Devices. He covers edge semiconductors and intelligent AI-capable devices for Futurum. In addition to having co-authored several books about digital transformation and AI with Futurum Group CEO Daniel Newman, Blanchard brings considerable experience demystifying new and emerging technologies, advising clients on how best to future-proof their organizations, and helping maximize the positive impacts of technology disruption while mitigating their potentially negative effects. Follow his extended analysis on X and LinkedIn.
