Insight Type: Analyst Insight

Human + Machine partnerships are becoming even more critical and seeing greater investment and adoption as COVID-19 forces companies to innovate and digitally transform businesses faster to stay profitable and meet customers where they are.
Every year, I make my predictions for 10 of the biggest trends in digital transformation. With COVID-19, we saw massive change in a short period of time. In this post we look back at the predictions for 2020, and how the pandemic impacted the adoption of new tech and digital trends.
A new market research report shows that by 2027, the overall big data security market will grow to $64.4 billion. A Look at how Customer Data Platforms help enable better security of customer data.
Today’s users want both simplicity and seamless integration—which they get from Microsoft, not Salesforce.
Companies like Amazon, Google, Microsoft, and Salesforce have pledged money and created new programs to upskill their workforces starting a trend and bigger conversation about how to prepare today's workforce for the future.
In the last few years, the desire to see programs, services, and investments that make a difference in the environment and the world are becoming an increasingly larger part of the CX conversation--especially for large global brands.
There has been a lot of talk about the importance of the marketing stack in providing personalization and automation that will improve and enhance customer experience. Here are some insights on how Martech is enabling enterprises to overcome market challenges.
One of the most important elements of any effective analytics program is its guiding set of principles. Exploring 4 key principals to build a better analytics team.
What we see with Release 16, in addition to improvements to previous fundamental standards, is a shift towards the next market for 5G technologies: industrial networks and applications. That is why, MIMO and IAB improvements aside, private networks, unlicensed spectrum, multi-TRP architecture, high-precision device positioning, efficient new power-saving protocols, and even multicasting between vehicles, constitute the lion’s share of projects in this release.
The aggregated licensing revenue for the mobile industry in 2018 amounted to roughly $10 billion. That comes to less than 1% of the $1.2+ trillion in annual revenue from handsets, infrastructure, and operator revenue combined. Additionally, it constitutes a mere fraction of 1% when you also include the overall benefit and productivity gains from mobile technologies, which amounted to over $4 trillion in value that year.
Customer Data Platforms are gaining popularity as companies look to better utilize all available data to deliver customer experiences. IT must work in lock-step with the business and data science teams to make this happen.

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