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Insight Type: Analyst Insight

How Tech Is Leading A Marketing Comeback Following The Pandemic Driven Slowdown
September 22, 2020

How Tech Is Leading A Marketing Comeback Following The Pandemic Driven Slowdown

After COVID-19 hit, many companies including Google made massive cuts to their marketing budgets, but a comeback is underway and tech companies are leading the way through investment and a...
4 Key Customer Experience Metrics Brands Should Be Tracking
September 8, 2020

4 Key Customer Experience Metrics Brands Should Be Tracking

As we continue to deal with the pandemic, companies have to continue to deliver great customer experience. This starts by utilizing data and tools that eliminate friction and keep customers...
How The Human + Machine Workforce Is Being Accelerated By COVID-19
August 31, 2020

How The Human + Machine Workforce Is Being Accelerated By COVID-19

Human + Machine partnerships are becoming even more critical and seeing greater investment and adoption as COVID-19 forces companies to innovate and digitally transform businesses faster to stay profitable and...
The Impact of Covid-19 on the Top Digital Transformation Trends of 2020
August 19, 2020

The Top 10 Digital Transformation Trends Of 2020: A Post COVID-19 Assessment

Every year, I make my predictions for 10 of the biggest trends in digital transformation. With COVID-19, we saw massive change in a short period of time. In this post...
How Customer Data Platforms Play A Role In Securing Big Data
August 10, 2020

How Customer Data Platforms Play A Role In Securing Big Data

A new market research report shows that by 2027, the overall big data security market will grow to $64.4 billion. A Look at how Customer Data Platforms help enable better...
There’s growing evidence that Microsoft will overtake Salesforce in its core business within three years
August 6, 2020

There’s Growing Evidence That Microsoft Will Overtake Salesforce in its Core Business Within Three Years

Today’s users want both simplicity and seamless integration—which they get from Microsoft, not Salesforce....
Upskilling Initiatives: Tech Leads The Investment In The Workforce Of Tomorrow
August 5, 2020

Upskilling Initiatives: Tech Leads The Investment In The Workforce Of Tomorrow

Companies like Amazon, Google, Microsoft, and Salesforce have pledged money and created new programs to upskill their workforces starting a trend and bigger conversation about how to prepare today's workforce...
How Leading Global Companies Are Using Sustainability As A Market Differentiator
July 30, 2020

How Leading Global Companies Are Using Sustainability As A Market Differentiator

In the last few years, the desire to see programs, services, and investments that make a difference in the environment and the world are becoming an increasingly larger part of...
How Automation, AI And Analytics Are Driving Martech Amidst Market Challenges
July 27, 2020

How Automation, AI And Analytics Are Driving Martech Amidst Market Challenges

There has been a lot of talk about the importance of the marketing stack in providing personalization and automation that will improve and enhance customer experience. Here are some insights...
Building a Better Analytics Team with These Four Principles
July 21, 2020

Four Principals For Building A Better Analytics Team

One of the most important elements of any effective analytics program is its guiding set of principles. Exploring 4 key principals to build a better analytics team....
ICYMI: 3GPP’s 5G NR Release 16’s 9 Most Critical Improvements to 5G
July 16, 2020

ICYMI: 3GPP’s 5G NR Release 16’s 9 Most Critical Improvements to 5G

What we see with Release 16, in addition to improvements to previous fundamental standards, is a shift towards the next market for 5G technologies: industrial networks and applications. That is...
Olivier Blanchard
Mobile Industry Snapshot: The True Value of Technology Licensing
July 14, 2020

Mobile Industry Snapshot: The True Value of Technology Licensing

The aggregated licensing revenue for the mobile industry in 2018 amounted to roughly $10 billion. That comes to less than 1% of the $1.2+ trillion in annual revenue from handsets,...
Olivier Blanchard

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