Author: Ron Westfall

With the Oracle Digital Experience for Communications debut, Oracle is addressing the CSP top priority of driving and winning the CX battle across the digital ecosystem. This includes ensuring CSPs engage their customers through their preferred interaction channels, personalizing digital experiences and injecting agility into B2B2X engagements. The new solution is fully differentiated by the blending of OCI capabilities and Oracle telco software knowledge. Oracle meets CSP integration demands in hybrid cloud environments through support of TM Forum’s ODA and Open API initiatives, potentially accelerating CSP adoption and spurring CX innovation and digital ecosystem influence.
The new Catalyst 8000 Edge Platforms strengthen Cisco’s overall WAN edge proposition, including its competitiveness in the SD-WAN and the emerging SASE segments. Due to the timeliness of the launch, Cisco has an immediate portfolio response to Juniper’s auspicious $450 million acquisition of 128 Technology. Now all of Cisco’s rivals will need to directly counter the Catalyst 8000 Edge Platform’s ability to provide application and network visibility as well as secure connectivity to applications across the continuum of cloud, data center, and edge in WAN environments or risk losing ground in the SD-WAN and SASE realms.
Cisco Silicon One is fundamentally enabling Cisco to differentiate its silicon and networking portfolio in an agile way that gives organizations greater flexibility in purchasing Cisco solutions as well as adopting new business models. Cisco’s main rivals will prove hard-pressed to directly counter its six new Silicon One devices, all delivered in less than a year, executing on its strategic commitment to accelerate expansion of the Silicon One portfolio.
Juniper’s acquisition of 128 Technology is essential to providing enduring and strategic differentiation in the SD-WAN market segment. Juniper gains 128T’s distinct session-smart networking capabilities designed to enable enterprises and CSPs to produce a user experience-centric fabric for WAN connectivity which is efficient, agile, and secure. However, Juniper needs to first demonstrate that its AI-driven SD-WAN proposition is substantially differentiated from established SD-WAN solutions to warrant accelerated consideration. Next Juniper needs to show it can quickly integrate 128T’s session-smart capabilities into its relatively new AI-driven SD-WAN approach. Rivals will fully challenge Juniper’s ability to rapidly execute 128T portfolio integration and make inroads with its latecomer SD-WAN proposition.
ADTRAN is fulfilling partner demand for a more agile channel program, through streamlined partner and discount levels, that minimizes complexity and helps drive profitability. For more than 15 years, ADTRAN has established the corporate DNA and customer trust required to drive its updated Channel Partner Program to success in meeting the fast evolving networking demands of enterprises and SMBs in emerging hybrid cloud and 5G environments.
In minimizing upfront investment for CSPs by providing a turnkey, as-a-service based offering, the Cisco, Qwilt, and Digital Alpha alliance is ready to mitigate operational and business peril for risk-averse CSPs. Now CSPs have the opportunity to embrace the alliance’s proposition to redefine the economics of content delivery across their networks by exercising control and visibility over the content delivered through their networks. As a result, CSPs are able to create new revenue streams, realize optimal backhaul savings, while mitigating financial and business risk in fulfilling their CDN monetization objectives.
Lattice’s ability to clearly differentiate its FPGA portfolio against formidable rivals such as Intel and Xilinx will power its ability to defend the company’s leadership position as the largest volume supplier of FPGAs globally, fortifying its supply chain reliability in delivering cutting edge integrated defense solutions. Now Lattice is firmly positioned to validate that its investments in areas such as AI, automation, and cloud computing will help fundamentally drive hardware and software innovation across the defense industry as well as other industries.
Mavenir’s acquisition of ip.access enables the company to exploit geopolitical shifts in key markets such as India, UK, and parts of Europe to advance its overall mobile ecosystem proposition, particularly in areas like multi-G OpenRAN and small cells. Moreover, Mavenir gains swift inroads into the enterprise private network and nontraditional network realms, further boosting its influence across the mobile industry. Now rivals will need to respond directly to Manevir’s purchase of ip.access.
OCI significantly bolsters its competitive prospects in the cloud HPC domain, through its agile array of semiconductor and HPC partnerships and clear-cut ability to use price/performance differentiators to win new business. Now AWS, Azure, GCP, and IBM must directly counter the rising OCI threat or risk erosion in their cloud HPC market position.
MATRIXX is gaining a time-to-market advantage in capturing mind share among CSPs during the early stages of their cloud native charging implementations through the latest cloud native enhancements to MATRIXX Digital Commerce. At least rivals will now need to stress their portfolio development goals in supporting CNCF graduated projects such as Prometheus and Fluentd to lessen MATRIXX’s ability to gain a differentiation edge. Now MATRIXX must show it can translate early mind share gains into tangible market share gains against foes in the 5G CCS and BSS realms.
Nokia’s Cognitive SON targets aiding service providers in their quest to efficiently manage 5G complexity through ML-powered low-touch automation and real-time resolution of operations problems. Now Nokia must show its well-differentiated SON solution will become a difference maker in accelerating CSP 5G builds as well as bolstering the company’s 5G competitive outcomes.
Cisco’s rural broadband network solutions for services providers is fundamentally focused on closing the digital divide, a fast emerging imperative for government decision makers and all of society. The necessary move to more remote working and learning is proving that access to affordable, reliable internet access is essential to fulfilling the unique demands of rural communities in top-priority areas such as public safety, public health, education, and communications. Cisco is making the full business case warrant for rural communities to join the emerging digital workforce and ecosystem in order to survive and prosper.

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